Sourcing Requirements / Budget Drivers
The most important piece of a product launch roadshow is demoing the new product. With that, there is often a lot of equipment and signage that needs to be sent to every event throughout the series. To ensure that the equipment is on time for each location, it is best to have 2 or 3 sets of equipment. Creating a shipping schedule will make sure that each set is sent to the right location and there are fewer opportunities for the equipment to be delayed. Utilizing multiple sets of equipment and signage will increase the shipping budget, but there is no product launch without the product.
Another important budget factor to consider is audiovisual. With the equipment being the main driver of these events, confirming the proper power and internet capabilities is key. It is important to have the correct A/V specs for each piece of equipment before contracting. This allows for the venue or A/V vendor to quote the right amount of power and internet and allow for fewer concerns during setup.