be a brightspot

The Company

Brightspot Incentives & Events, an Irving-based incentives & events agency, serves Fortune 2000 clients to drive performance improvement and channel engagement through incentive travel, meeting planning, sales incentive programs, and engagement campaigns.

Main Responsibilities

• Manage overall marketing strategy including execution of marketing plan and tactics
• Develop, manage, and execute regular marketing communications, including social media strategy and execution, lead generation campaigns, digital assets, and press/advertising
• Support the design and development of marketing materials for solutions development proposals
• Analyze present web strategy and provide ideas to enhance content
• Improve SEO rankings, analyze targeted keywords, analyze search traffic volume
• Creation and management of web content
• Manage lead nurturing drip campaigns and quarterly thought leadership newsletter email
• Analyze campaign results – report performance on all media efforts including spend, leads generated, conversion rates, pipeline contribution and ROI
• Manage company blog & social media efforts with a thorough understanding of Brightspot’s voice
• Drive press and speaking opportunities, become a media source or enlist a thought leader
• Identify growth opportunities, develop strategies, value propositions, service positioning and other creative programs to differentiate Brightspot from its competitors
• Research innovative marketing opportunities within the industry
• Manage marketing automation (preferably experience with HubSpot)
• Work with cross-functional teams to determine new products
• Professional copywriting with creative flair and creative visuals

Reports to

• Senior Manager, Solution Design

Minimum Qualifications

• Four-year degree in Marketing, Communications, or related field
• 3-5 years of relevant experience
• Experience working with website Content Management Systems (CMS)
• Professional expertise of HubSpot, Microsoft Office, and WordPress
• Basic HTML Knowledge
• Creativity in communications – both visual and written
• Strong work ethic and demonstrated ability in managing multiple/competing priorities
• Strong organization and multi-tasking skills
• Excellent written and verbal communication skills

Estimated Time Allocation

• New marketing assets, copywriting, web updates, SEO    50%
• Solutions development & sales proposals                                 30%
• Marketing automation, drips, direct mail campaigns                 10%
• Blogs, social media, PR                 10%

Bring to the table

• Customer service and problem-solving skills
• Energy and positivity
• Creativity
• Accountability
• Attention to detail

Full-time position

Competitive salary

Benefits package (medical, dental, paid vacation, 401k)

Business casual environment

Overview

Senior sales account manager to support 5-10 named accounts, expand contacts and programs in existing clients, and continuously prospect for new clients.  Job requires solution selling of intangible marketing services for events & incentives.  In general, GM goal is $1.0M for account executives and $1.5M for directors of strategic accounts.

Company

Brightspot Incentives & Events, an Irving-based agency, serves Fortune 1000 clients and large mid-market enterprises to drive performance improvement and channel engagement through incentive travel, meeting planning, sales incentive programs, and engagement campaigns.  The individual in this position will be challenged to drive a high level of service excellence and an attitude of ownership and big-picture vision for program success and client satisfaction.

Responsibilities – Account Management

• Manage 5-10 named client relationships
• Ensure that existing client relationships continue with excellence in service, creativity, continuous improvement, and expanded services
• Pursue timely renewals of existing programs
• Give overall account management direction to named clients for ideation, strategy, growth, and improvement, while not directly supervising Operations process, work, or teams (Sales leads the account relationship & Ops manages the projects)
• Ultimate accountability for client retention and satisfaction
• Anticipate long-term problems or service issues and take corrective action
• Drive pipeline progress, push for decisions, get updates of next steps, get client commitments, and make quality updates to pipeline document
• Be knowledgeable of outside factors affecting clients, such as industry changes, new products, executive changes, directional changes, trends, and news
• Ensure that client and program information is being shared across the account team in both directions (sales to ops and ops to sales)
• Affirm and build the Program Manager relationship with client
• Work with VP Operations to schedule and facilitate client program reviews on major programs
• Assist with random quality control reviews

Responsibilities – New Business Development

• Identify and sell new program opportunities to existing clients by expanding horizontally and vertically to new contacts (land & expand)
• Get referrals to new leads at existing clients
• Get referrals to contacts at new companies
• Build new Suspect relationships (with MAPS qualifications – money, authority, programs, and use suppliers) to develop new business opportunities, especially targeting and building an above-the-funnel list of $1M Suspects
• Identify timing of future bid opportunities
• Watch sales “trigger” events (job changes, promotions, reorganizations, product launches, expansion) using LinkedIn, Navigator, social media, or news
• Periodically connect with existing, cool leads
• Recommend event and program design ideas to add creativity, increase promotion, and enhance participant experience – and maximize the likelihood of winning the business
• Coordinate ideation sessions to brainstorm solutions to increase win %

Responsibilities – Process, Leadership, Learning

• Lead discovery process to crystallize objectives, gather requirements and prepare documentation
• Recommend creative solutions and develop best practices
• Maintain strong working relationships with Sourcing and Solution Development departments
• Be a team player, mentor staff, be available for internal consulting to Operations staff for major program launches
• Participate in 1 conference (or hosted buyer event such as IMEX Americas) and 1 relevant fam trip per year
• Support Marketing efforts with ideas, strategy, recommendations, social media post suggestions, write 2 blogs per year, speak on webinars, assist with ebooks and marketing assets
• Set leadership example with attendance and participation in 11:11, CE&D, and hotel/DMC visits
• Strong habits using ACT CRM for scheduling future actions, timely follow-up, and accurate data

Estimated Time Allocation

• Existing account management                                60%
• Broadening relationships in named accounts        10%
• New business development, prospecting              30%

Reports to

• VP of Sales

Activity Goals

• Proposals – 6 / month
  Target larger programs with GM > $50K

• Meetings – 8 / month
  Face-to-face, scheduled conference calls, capabilities presentations continue strong relationships, find reasons to meet (present new idea, lunch, update, entertainment

• Contacts – 120/month
  Phones calls, voice messages, emails, LI messages, allocate time for prospecting new leads; warm-up” cool prospects

• Suspects contacted – 40/month
  Quarterly contact with Customers & Suspects; “warm-up” prospect relationships; add value with advice, expertise, trends; focus on $1M suspects; identify next bid opportunity

• Capabilities Presentations – 1 / month
• Trips – 1 / qtr
• New prospects – 15 / month
  New first-time contacts with current clients or new companies
  Seek new relationships thru networking, referrals, past relationships, or cold calls
  Identify leads at Fortune 1000 companies and middle-market companies with > $100M revenues & 100+ sales reps

Minimum Qualifications

• Four-year degree in Business, Marketing, Professional Sales, or related field
• 4-7 years of relevant sales and operational experience
• High energy, self-starter
• Good personal likability factor
• Relationship building skills
• Creative ideation of marketing program deliverables
• Problem-solving skills
• Negotiation skills
• Ability and desire to service customers and stakeholders by using keen listening, probing, acknowledging, and informing skills
• Excellent written and verbal communication skills, including ability to capture details and communicate accurately and completely, both verbally and in writing
• Strong knowledge of service deliverables – reward options, Ignite/Unite software, incentive design, hotel brands, destinations, etc.
• Proficient with Microsoft Office Suite

Bring to the table

• Energy and positivity
• Accountability
• Attention to detail
• Personal passion for travel
• Strong business and financial acumen

Compensation

• Competitive salary – with commissions
• Benefits package (medical, dental, paid vacation, 401k)
• Business casual environment

Position

Entry-level BDR with 1-3 years’ experience will contact existing leads, qualify inbound inquiries, build a pipeline of bid opportunities, and present with sales execs our corporate events and incentives services.

The Company

Brightspot Incentives & Events is an Irving-based incentives & events agency serving Fortune 2000 clients with incentive travel, meeting planning, sales incentive programs, and engagement campaigns.

Main Responsibilities

• Outbound prospecting of 50 touches per day with a 50/50 mix of calls and emails
• Prospecting will include social selling on LinkedIn, calling campaigns, email follow-ups, and a tight partnership with marketing
• Core focus is pipeline generation
• Identify timing of future bid opportunities
• Reconnect with existing, cool leads
• Use LinkedIn to research new prospects
• Schedule update calls with warm leads
• Get referrals to new leads
• Schedule capabilities presentations and demos with Account Executives
• Assist Account Executives with broadening contacts at existing clients by developing relationships up and over
• Communicate the differentiators of Brightspot services
• Coordinate discovery process on new prospects to crystallize needs, gather requirements, and document findings
• Leverage e-marketing campaigns, sales 2.0 tactics, and HubSpot lead scoring to identify warmer prospects with stronger online body language
• Beyond prospecting, you will also assist with some accounts and have the opportunity to prepare for your next role in enterprise, solution selling

Reports to

• Vice President, Sales

Minimum Qualifications

• Four-year degree in Professional Selling, Marketing, Communications, or related field
• 1-3 years of sales or prospecting experience
• Experience with CRM and LinkedIn
• Some exposure to value-based selling of intangible services: identifying pain, building champions, and business outcomes
• Proficient within Microsoft Office Suite

Estimated Time Allocation

• Email follow-up – 40%
• Telephone calls – 25%
• Web lead chat & follow-up – 15%
• Other sales-related duties – 20%

Bring to the table

• Strong work ethic
• Driven, hungry, positive, and coachable
• Excellent written and verbal communication skills
• Attention to detail to capture prospect details

Compensation and Benefits

• In-office 3 days, remote 2 days
• Full-time position
• Benefits package (medical, dental, paid vacation, 401k)
• Jeans casual environment 

Position 1: Incentives Program Coordinator

The Incentives Program Coordinator is responsible for operational support of sales incentive award programs, training & enablement incentives, and sales promotions/contests; as well as administering the fulfillment of awards and offering customer support to award recipients.

Position 2: Events Program Coordinator

The Event Program Coordinator is responsible for operational support of roadshow events and meetings.

The Company

Brightspot Incentives & Events is an Irving-based incentives & events agency serving Fortune 2000 clients with incentive travel, meeting planning, sales incentive programs, and engagement campaigns.

Main Responsibilities

· Incentives: Work with program manager to (1) implement and administer sales incentive programs; (2) track & analyze program results; and (3) prepare client reports/presentations as required

· Events: Work with program manager to (1) implement and administer roadshow events & meetings; and (2) assist with sourcing of restaurants, unique venues, talent, sporting, and live events

Both positions:

· Provide email and telephone support to program stakeholders and participants

· Coordinate with external suppliers for award/collateral fulfillment and delivery

· Coordinate with IT staff to develop/maintain custom program websites

· Communicate project statuses to program manager and keep all program facets organized and efficient

· Partner with program manager to recommend creative solutions, program enhancements, process improvements, and develop best practices

Reports to

· Program Manager

Minimum Qualifications

· Four-year degree in business, marketing, or related field

· 2+ years of relevant experience

· Strong work ethic, organization, and multitasking skills

· Strong Microsoft Office Suite knowledge & experience

· Excellent written and verbal communication skills

· Creativity in program design, analytical thinking, and communications a plus

Bring to the table

· Energy and positivity

· A heart for customer service

· Quick-thinking

· Accountability

· Attention to detail

In-office 3 days, remote 2 days

Full-time position

Competitive salary

Benefits package (medical, dental, paid vacation, 401k)

Jeans casual environment