JOIN THE TEAM

Bright People, Brighter Ideas

We’re on a mission to make our clients’ programs better, their jobs easier, and make them look good. We want to be a bright spot for our individual customers and make their incentive or event the bright spot for their company.

At Brightspot Incentives & Events, we are people people with a dedication to building unforgettable programs and events. Here you’ll find a passion for creativity and fanatical customer service. We combine exceptional execution, custom web development, industry-leading creative services, and award-winning incentive designs to drive motivation and real results.

Open Positions

Marketing Manager

The Company

Brightspot Incentives & Events, an Irving-based incentives & events agency, serves Fortune 2000 clients to drive performance improvement and channel engagement through incentive travel, meeting planning, sales incentive programs, and engagement campaigns.

Main Responsibilities

  • Manage overall marketing strategy including execution of marketing plan and tactics
  • Develop, manage, and execute regular marketing communications, including social media strategy and execution, lead generation campaigns, digital assets, and press/advertising
  • Support the design and development of marketing materials for solutions development proposals
  • Analyze present web strategy and provide ideas to enhance content
  • Improve SEO rankings, analyze targeted keywords, analyze search traffic volume
  • Creation and management of web content
  • Manage lead nurturing drip campaigns and quarterly thought leadership newsletter email
  • Analyze campaign results – report performance on all media efforts including spend, leads generated, conversion rates, pipeline contribution and ROI
  • Manage company blog & social media efforts with a thorough understanding of Brightspot’s voice
  • Drive press and speaking opportunities, become a media source or enlist a thought leader
  • Identify growth opportunities, develop strategies, value propositions, service positioning and other creative programs to differentiate Brightspot from its competitors
  • Research innovative marketing opportunities within the industry
  • Manage marketing automation (preferably experience with HubSpot)
  • Work with cross-functional teams to determine new products
  • Professional copywriting with creative flair and creative visuals

Reports to

  • Senior Manager, Solution Design

Minimum Qualifications

  • Four-year degree in Marketing, Communications, or related field
  • 3-5 years of relevant experience
  • Experience working with website Content Management Systems (CMS)
  • Professional expertise of HubSpot, Microsoft Office, and WordPress
  • Basic HTML Knowledge
  • Creativity in communications – both visual and written
  • Strong work ethic and demonstrated ability in managing multiple/competing priorities
  • Strong organization and multi-tasking skills
  • Excellent written and verbal communication skills

Estimated Time Allocation

  • New marketing assets, copywriting, web updates, SEO    50%
  • Solutions development & sales proposals                                 30%
  • Marketing automation, drips, direct mail campaigns                 10%
  • Blogs, social media, PR                 10%

Bring to the table

  • Customer service and problem-solving skills
  • Energy and positivity
  • Creativity
  • Accountability
  • Attention to detail

Full-time position

Competitive salary

Benefits package (medical, dental, paid vacation, 401k)

Business casual environment


    Account Executive

    Overview

    Senior sales account manager to support 5-10 named accounts, expand contacts and programs in existing clients, and continuously prospect for new clients.  Job requires solution selling of intangible marketing services for events & incentives.  In general, GM goal is $1.0M for account executives and $1.5M for directors of strategic accounts.

     

    Company

    Brightspot Incentives & Events, an Irving-based agency, serves Fortune 1000 clients and large mid-market enterprises to drive performance improvement and channel engagement through incentive travel, meeting planning, sales incentive programs, and engagement campaigns.  The individual in this position will be challenged to drive a high level of service excellence and an attitude of ownership and big-picture vision for program success and client satisfaction.

    Responsibilities – Account Management

    • Manage 5-10 named client relationships
    • Ensure that existing client relationships continue with excellence in service, creativity, continuous improvement, and expanded services
    • Pursue timely renewals of existing programs
    • Give overall account management direction to named clients for ideation, strategy, growth, and improvement, while not directly supervising Operations process, work, or teams (Sales leads the account relationship & Ops manages the projects)
    • Ultimate accountability for client retention and satisfaction
    • Anticipate long-term problems or service issues and take corrective action
    • Drive pipeline progress, push for decisions, get updates of next steps, get client commitments, and make quality updates to pipeline document
    • Be knowledgeable of outside factors affecting clients, such as industry changes, new products, executive changes, directional changes, trends, and news
    • Ensure that client and program information is being shared across the account team in both directions (sales to ops and ops to sales)
    • Affirm and build the Program Manager relationship with client
    • Work with VP Operations to schedule and facilitate client program reviews on major programs
    • Assist with random quality control reviews

    Responsibilities – New Business Development

    • Identify and sell new program opportunities to existing clients by expanding horizontally and vertically to new contacts (land & expand)
    • Get referrals to new leads at existing clients
    • Get referrals to contacts at new companies
    • Build new Suspect relationships (with MAPS qualifications – money, authority, programs, and use suppliers) to develop new business opportunities, especially targeting and building an above-the-funnel list of $1M Suspects
    • Identify timing of future bid opportunities
    • Watch sales “trigger” events (job changes, promotions, reorganizations, product launches, expansion) using LinkedIn, Navigator, social media, or news
    • Periodically connect with existing, cool leads
    • Recommend event and program design ideas to add creativity, increase promotion, and enhance participant experience – and maximize the likelihood of winning the business
    • Coordinate ideation sessions to brainstorm solutions to increase win %

    Responsibilities – Process, Leadership, Learning

    • Lead discovery process to crystallize objectives, gather requirements and prepare documentation
    • Recommend creative solutions and develop best practices
    • Maintain strong working relationships with Sourcing and Solution Development departments
    • Be a team player, mentor staff, be available for internal consulting to Operations staff for major program launches
    • Participate in 1 conference (or hosted buyer event such as IMEX Americas) and 1 relevant fam trip per year
    • Support Marketing efforts with ideas, strategy, recommendations, social media post suggestions, write 2 blogs per year, speak on webinars, assist with ebooks and marketing assets
    • Set leadership example with attendance and participation in 11:11, CE&D, and hotel/DMC visits
    • Strong habits using ACT CRM for scheduling future actions, timely follow-up, and accurate data

    Estimated Time Allocation

    • Existing account management                                60%
    • Broadening relationships in named accounts        10%
    • New business development, prospecting              30%

    Reports to

    • VP of Sales

    Activity Goals

    • Proposals – 6 / month
      Target larger programs with GM > $50K
    • Meetings – 8 / month
      Face-to-face, scheduled conference calls, capabilities presentations continue strong relationships, find reasons to meet (present new idea, lunch, update, entertainment
    • Contacts – 120/month
      Phones calls, voice messages, emails, LI messages, allocate time for prospecting new leads; warm-up” cool prospects
    • Suspects contacted – 40/month
      Quarterly contact with Customers & Suspects; “warm-up” prospect relationships; add value with advice, expertise, trends; focus on $1M suspects; identify next bid opportunity
    • Capabilities Presentations – 1 / month
    • Trips – 1 / qtr
    • New prospects – 15 / month
      New first-time contacts with current clients or new companies
      Seek new relationships thru networking, referrals, past relationships, or cold calls
      Identify leads at Fortune 1000 companies and middle-market companies with > $100M revenues & 100+ sales reps

    Minimum Qualifications

    • Four-year degree in Business, Marketing, Professional Sales, or related field
    • 4-7 years of relevant sales and operational experience
    • High energy, self-starter
    • Good personal likability factor
    • Relationship building skills
    • Creative ideation of marketing program deliverables
    • Problem-solving skills
    • Negotiation skills
    • Ability and desire to service customers and stakeholders by using keen listening, probing, acknowledging, and informing skills
    • Excellent written and verbal communication skills, including ability to capture details and communicate accurately and completely, both verbally and in writing
    • Strong knowledge of service deliverables – reward options, Ignite/Unite software, incentive design, hotel brands, destinations, etc.
    • Proficient with Microsoft Office Suite

    Bring to the table

    • Energy and positivity
    • Accountability
    • Attention to detail
    • Personal passion for travel
    • Strong business and financial acumen

    Compensation

    • Competitive salary – with commissions
    • Benefits package (medical, dental, paid vacation, 401k)
    • Business casual environment


      Business Development Representative

      Position

      Entry-level BDR with 1-3 years’ experience will contact existing leads, qualify inbound inquiries, build a pipeline of bid opportunities, and present with sales execs our corporate events and incentives services.

      The Company

      Brightspot Incentives & Events is an Irving-based incentives & events agency serving Fortune 2000 clients with incentive travel, meeting planning, sales incentive programs, and engagement campaigns.

      Main Responsibilities

      • Outbound prospecting of 50 touches per day with a 50/50 mix of calls and emails
      • Prospecting will include social selling on LinkedIn, calling campaigns, email follow-ups, and a tight partnership with marketing
      • Core focus is pipeline generation
      • Identify timing of future bid opportunities
      • Reconnect with existing, cool leads
      • Use LinkedIn to research new prospects
      • Schedule update calls with warm leads
      • Get referrals to new leads
      • Schedule capabilities presentations and demos with Account Executives
      • Assist Account Executives with broadening contacts at existing clients by developing relationships up and over
      • Communicate the differentiators of Brightspot services
      • Coordinate discovery process on new prospects to crystallize needs, gather requirements, and document findings
      • Leverage e-marketing campaigns, sales 2.0 tactics, and HubSpot lead scoring to identify warmer prospects with stronger online body language
      • Beyond prospecting, you will also assist with some accounts and have the opportunity to prepare for your next role in enterprise, solution selling

      Reports to

      • Vice President, Sales

      Minimum Qualifications

      • Four-year degree in Professional Selling, Marketing, Communications, or related field
      • 1-3 years of sales or prospecting experience
      • Experience with CRM and LinkedIn
      • Some exposure to value-based selling of intangible services: identifying pain, building champions, and business outcomes
      • Proficient within Microsoft Office Suite

      Estimated Time Allocation

      • Email follow-up – 40%
      • Telephone calls – 25%
      • Web lead chat & follow-up – 15%
      • Other sales-related duties – 20%

      Bring to the table

      • Strong work ethic
      • Driven, hungry, positive, and coachable
      • Excellent written and verbal communication skills
      • Attention to detail to capture prospect details

      Compensation and Benefits

      • In-office 3 days, remote 2 days
      • Full-time position
      • Benefits package (medical, dental, paid vacation, 401k)
      • Jeans casual environment 


        Incentives & Events Coordinators

        Position 1: Incentives Program Coordinator

        The Incentives Program Coordinator is responsible for operational support of sales incentive award programs, training & enablement incentives, and sales promotions/contests; as well as administering the fulfillment of awards and offering customer support to award recipients.

        Position 2: Events Program Coordinator

        The Event Program Coordinator is responsible for operational support of roadshow events and meetings.

        The Company

        Brightspot Incentives & Events is an Irving-based incentives & events agency serving Fortune 2000 clients with incentive travel, meeting planning, sales incentive programs, and engagement campaigns.

        Main Responsibilities

        · Incentives: Work with program manager to (1) implement and administer sales incentive programs; (2) track & analyze program results; and (3) prepare client reports/presentations as required

        · Events: Work with program manager to (1) implement and administer roadshow events & meetings; and (2) assist with sourcing of restaurants, unique venues, talent, sporting, and live events

        Both positions:

        · Provide email and telephone support to program stakeholders and participants

        · Coordinate with external suppliers for award/collateral fulfillment and delivery

        · Coordinate with IT staff to develop/maintain custom program websites

        · Communicate project statuses to program manager and keep all program facets organized and efficient

        · Partner with program manager to recommend creative solutions, program enhancements, process improvements, and develop best practices

        Reports to

        · Program Manager

        Minimum Qualifications

        · Four-year degree in business, marketing, or related field

        · 2+ years of relevant experience

        · Strong work ethic, organization, and multitasking skills

        · Strong Microsoft Office Suite knowledge & experience

        · Excellent written and verbal communication skills

        · Creativity in program design, analytical thinking, and communications a plus

        Bring to the table

        · Energy and positivity

        · A heart for customer service

        · Quick-thinking

        · Accountability

        · Attention to detail

        In-office 3 days, remote 2 days

        Full-time position

        Competitive salary

        Benefits package (medical, dental, paid vacation, 401k)

        Jeans casual environment


          General Application


            "Best Places" to work

            Meetings & Conventions (M&C) Magazine named our company one of the best places to work in the meetings industry. We believe M&C correctly captured our fun environment, culture, teamwork, and care for each co-worker, which directly impacts the creativity, flexibility, and commitment we deliver to each client.

            CONTINUING EDUCATION & DEVELOPMENT

            We make a big commitment to staff development with a robust CE&D program, unlike any other in our industry. Subject matter experts drive trainings in each focus area in addition to keeping the team abreast of trends and best practice learnings. With monthly collaborative thinkstorms termed “11:11” meetings, bi-weekly trainings from internal and external speakers, a dedication to achieving industry certifications and more, our team earns over 1,600 CE hours each year!