Incentive’s 2019 Roundtable: Top Industry Trends
INCENTIVE MAGAZINE – APR 2019
“Hotels are busy and are ready for a fast decision, but for the corporate America side to commit 12-18 months out is very difficult. They tend to focus on quarter-to-quarter decision cycles.”
– Mike May
Incentive’s 2019 Roundtable: Top Trends Affecting the Industry
INCENTIVE MAGAZINE – APR 2019
“Hotels are busy and are ready for a fast decision, but for the corporate America side to commit 12-18 months out is very difficult. They tend to focus on quarter-to-quarter decision cycles.”
– Mike May
Connect’s Inaugural 15 Over 50: Michael Butler
COLLABORATE MEETINGS – APR 2019
Brightspot’s Director of Strategic Accounts, Michael Butler, CITP, CIS, is honored in Connect Corporate’s inaugural list of 15 meeting professionals over 50 that have gone above and beyond to making the events industry better.
Connect’s Inaugural 15 Over 50: Michael Butler
COLLABORATE MEETINGS – APR 2019
Brightspot’s Director of Strategic Accounts, Michael Butler, CITP, CIS, is honored in Connect Corporate’s inaugural list of 15 meeting professionals over 50 that have gone above and beyond to making the events industry better.
Brand Extensions Provide Year-Round Buzz for Events
CORPORATE EVENT NEWS – APR 2019
“We create a marketing standard for the conference logo, messaging and theme and are sure that all content channels are including that call-to-action of sending visitors to the conference website for registration.”
– Holly Swanzy
Brand Extensions Provide Year-Round Buzz for Events
CORPORATE EVENT NEWS – APR 2019
“We create a marketing standard for the conference logo, messaging and theme and are sure that all content channels are including that call-to-action of sending visitors to the conference website for registration.”
– Holly Swanzy
Efficient Event Planning with Brightspot
VACATIONIDEA – FEB 2019
Whether you’re looking to launch a new rewards program, boost your results from travel incentives, or organize an efficient event or meeting, Brightspot is there to help.
Efficient Event Planning with Brightspot
VACATIONIDEA – FEB 2019
Whether you’re looking to launch a new rewards program, boost your results from travel incentives, or organize an efficient event or meeting, Brightspot is there to help.
IRF Elects 2019 Officers
REWARDS RECOGNITION NETWORK – FEB 2019
Congratulations to Mike May for being named 2019 Chairman of the IRF (Incentive Research Foundation.)
IRF Elects 2019 Officers
REWARDS RECOGNITION NETWORK – FEB 2019
Congratulations to Mike May for being named 2019 Chairman of the IRF (Incentive Research Foundation.)
Smart Strategies for Site Selection
SUCCESSFUL MEETINGS – FEB 2019
“Not overlooking anything in the site-selection process by adhering to a checklist compiled from experience and the Events Industry Council is highly recommended.”
– Genny Castleberry
Smart Strategies for Site Selection
SUCCESSFUL MEETINGS – FEB 2019
“Not overlooking anything in the site-selection process by adhering to a checklist compiled from experience and the Events Industry Council is highly recommended.”
– Genny Castleberry
Make a Game of It
CORPORATE & INCENTIVE TRAVEL – JAN 2019
“Gamification plays to our competitive nature as humans and keeps attendees coming back to use your technology.”
– Rachel Butts
Make a Game of It
CORPORATE & INCENTIVE TRAVEL – JAN 2019
“Gamification plays to our competitive nature as humans and keeps attendees coming back to use your technology.”
– Rachel Butts
How to Create Next-Level Theme Parties
SUCCESSFUL MEETINGS – JAN 2019
“We had nightly get-togethers in the bar, but one night far surpassed the others — ’80s night […] Hundreds of our guests showed up decked out in their favorite 1980s attire to relive the era […] This really helped get people talking and sharing memories, which led them to connect on a deeper, more personal level.”
– Julie Blank
How to Create Next-Level Theme Parties
SUCCESSFUL MEETINGS – JAN 2019
“We had nightly get-togethers in the bar, but one night far surpassed the others — ’80s night […] Hundreds of our guests showed up decked out in their favorite 1980s attire to relive the era […] This really helped get people talking and sharing memories, which led them to connect on a deeper, more personal level.”
– Julie Blank
Effective RFPs & Strong Sales Relationships
CORPORATE & INCENTIVE TRAVEL – DEC 2018
“The ultimate goal is to find a win-win situation […] finding the best venue for a program where both meeting planner and hotel find a common ground for a positive and profitable outcome.”
– Genny Castleberry
Effective RFPs & Strong Sales Relationships
CORPORATE & INCENTIVE TRAVEL – DEC 2018
“The ultimate goal is to find a win-win situation […] finding the best venue for a program where both meeting planner and hotel find a common ground for a positive and profitable outcome.”
– Genny Castleberry
Embracing Entertainment Trends
CORPORATE & INCENTIVE TRAVEL – DEC 2018
“Keep entertainment local and authentic to the destination — a country band in Texas, junkanoo dancers in The Bahamas, Mayan-costumed greeters in Riviera Maya and Polynesian dancers in Kauai[…]”
– Nicole Chattin
Embracing Entertainment Trends
CORPORATE & INCENTIVE TRAVEL – DEC 2018
“Keep entertainment local and authentic to the destination — a country band in Texas, junkanoo dancers in The Bahamas, Mayan-costumed greeters in Riviera Maya and Polynesian dancers in Kauai[…]”
– Nicole Chattin
The Big Appeal of Smaller Cities
SUCCESSFUL MEETINGS – DEC 2018
“For hard-charging business people who have visited most first-tiers, an unvisited destination arouses curiosity and becomes an attendance draw with new expectations.”
– Mike May
The Big Appeal of Smaller Cities
SUCCESSFUL MEETINGS – DEC 2018
“For hard-charging business people who have visited most first-tiers, an unvisited destination arouses curiosity and becomes an attendance draw with new expectations.”
– Mike May
Making Safety a Priority
CORPORATE & INCENTIVE TRAVEL – OCT 2018
“Safety and security are key areas we are evaluating, planning for and communicating with our vendors, partners and clients […] Planners should never go into a program without having a risk management plan in place.”
– Kim Dierks
Making Safety a Priority
CORPORATE & INCENTIVE TRAVEL – OCT 2018
“Safety and security are key areas we are evaluating, planning for and communicating with our vendors, partners and clients […] Planners should never go into a program without having a risk management plan in place.”
– Kim Dierks
16 Ways to Keep Attendee Data Safe
SUCCESSFUL MEETINGS – OCT 2018
“There was a time when data securty meant armed guards, closed-circuit cameras and a good lock on the file cabinet, […] Today, the topic of securing data is a very complex one…”
– Jason Neal
16 Ways to Keep Attendee Data Safe
SUCCESSFUL MEETINGS – OCT 2018
“There was a time when data securty meant armed guards, closed-circuit cameras and a good lock on the file cabinet, […] Today, the topic of securing data is a very complex one…”
– Jason Neal
2018 Incentive Travel Report
SUCCESSFUL MEETINGS – OCT 2018
“With the U.S. dollar stronger against the euro, many companies are flying across the Atlantic to second-tier countries in Europe that their winners might have never visited.”
– Mike May
2018 Incentive Travel Report
SUCCESSFUL MEETINGS – OCT 2018
“With the U.S. dollar stronger against the euro, many companies are flying across the Atlantic to second-tier countries in Europe that their winners might have never visited.”
– Mike May
Top 25 Most Influential People in Incentives
INCENTIVE MAGAZINE – SEP 2018
Congratulations to our President, Mike May, for being selected amongst the top 25 most influential people in the incentive industry! We strive to better our clients’ programs as well as our industry as a whole thanks to Mike’s leadership.
Top 25 Most Influential People in Incentives
INCENTIVE MAGAZINE – SEP 2018
Congratulations to our President, Mike May, for being selected amongst the top 25 most influential people in the incentive industry! We strive to better our clients’ programs as well as our industry as a whole thanks to Mike’s leadership.
Healthy Choice: Healthy Food and Beverage Options
CORPORATE & INCENTIVE TRAVEL – SEP 2018
“We’re hearing, ‘If you’re going to take me away from my family for five days and put me in a situation where I’m having to absorb tons of information, I want to be fed properly.”
– Holly Swanzy
Healthy Choice: Healthy Food and Beverage Options
CORPORATE & INCENTIVE TRAVEL – SEP 2018
“We’re hearing, ‘If you’re going to take me away from my family for five days and put me in a situation where I’m having to absorb tons of information, I want to be fed properly.”
– Holly Swanzy
Hiring the Right Professional Speaker
CORPORATE & INCENTIVE TRAVEL – SEP 2018
“If the meeting is a sales kickoff, a motivational speaker would be beneficial, but for something like a human resources conference, an ethics speaker may be more appropriate […] Think about the audience, why they are attending the event and what they want to achieve with this speaker.”
– Nicole Chattin
Hiring the Right Professional Speaker
CORPORATE & INCENTIVE TRAVEL – SEP 2018
“If the meeting is a sales kickoff, a motivational speaker would be beneficial, but for something like a human resources conference, an ethics speaker may be more appropriate […] Think about the audience, why they are attending the event and what they want to achieve with this speaker.”
– Nicole Chattin
Brightspot Releases Incentive Travel eBooks
INCENTIVE MAGAZINE – AUG 2018
“The tips in this resource are all about boosting buy-in from the participants and creating unforgettable experiences, even for planners with a limited amount of time to strategize and execute.”
– Julie Blank
Brightspot Releases Incentive Travel eBooks
INCENTIVE MAGAZINE – AUG 2018
“The tips in this resource are all about boosting buy-in from the participants and creating unforgettable experiences, even for planners with a limited amount of time to strategize and execute.”
– Julie Blank
Negotiating Hotel Contracts
CORPORATE & INCENTIVE TRAVEL – JUL 2018
“Language should be specific… Hotels tend to include language that protects only them and puts all the liability on the client. Be sure to thoroughly review all clauses and ensure both hotel and client share the same risk.”
– Genny Castleberry
Negotiating Hotel Contracts
CORPORATE & INCENTIVE TRAVEL – JUL 2018
“Language should be specific… Hotels tend to include language that protects only them and puts all the liability on the client. Be sure to thoroughly review all clauses and ensure both hotel and client share the same risk.”
– Genny Castleberry
How to Market an Incentive Program
INCENTIVE MAGAZINE – JUL 2018
Mike May joins Incentive Magazine’s Alex Palmer for the very first episode of their new podcast series where they discuss everything from effective program communication to what makes a successful incentive contest stand out from the others.
How to Market an Incentive Program
INCENTIVE MAGAZINE – JUL 2018
Mike May joins Incentive Magazine’s Alex Palmer for the very first episode of their new podcast series where they discuss everything from effective program communication to what makes a successful incentive contest stand out from the others.
Delivering Motivation the Right Way
INCENTIVE MAGAZINE – JUN 2018
“You don’t want to be just shipping a box from Amazon or Best Buy, or dropping a gift card in a plain No. 10 envelope with little explanation […] We need to celebrate the person and the accomplishment if we fulfill that award.”
– Mike May
Delivering Motivation the Right Way
INCENTIVE MAGAZINE – JUN 2018
“You don’t want to be just shipping a box from Amazon or Best Buy, or dropping a gift card in a plain No. 10 envelope with little explanation […] We need to celebrate the person and the accomplishment if we fulfill that award.”
– Mike May
Family Friendly Convention Destinations
ASSOCIATION CONVENTIONS & FACILITIES – MAY 2018
In Branson, a company’s event can be the “big fish” event of the week and local venues can be more flexible than Las Vegas, Orlando, and other metropolitan markets. And Branson arouses the curiosity of invitees who may have visited other tier-one cities, so an unvisited destination offers new experiences.
– Mike May
Family Friendly Convention Destinations
ASSOCIATION CONVENTIONS & FACILITIES – MAY 2018
In Branson, a company’s event can be the “big fish” event of the week and local venues can be more flexible than Las Vegas, Orlando, and other metropolitan markets. And Branson arouses the curiosity of invitees who may have visited other tier-one cities, so an unvisited destination offers new experiences.
– Mike May
The Booming Sunshine State
INCENTIVE MAGAZINE – APR 2018
“Recent revitalization projects have produced many excellent group hotels including the Hyatt Regency Clearwater Beach, Sandpearl Resort, the Opal Sands Resort, Clearwater Beach, which opened 2016, and the Wyndham Grand Clearwater Beach, which opened 2017.”
– Mike May
The Booming Sunshine State
INCENTIVE MAGAZINE – APR 2018
“Recent revitalization projects have produced many excellent group hotels including the Hyatt Regency Clearwater Beach, Sandpearl Resort, the Opal Sands Resort, Clearwater Beach, which opened 2016, and the Wyndham Grand Clearwater Beach, which opened 2017.”
– Mike May
Industry Leaders Point to Reasons for Optimism
INCENTIVE MAGAZINE – MAR 2018
Mike May cited the strong GDP and roaring stock market of 2017 as positive economic indicators, and also pointed to the Incentive Research Foundation’s Net Optimism Score…
“The score in the fall was 44,” he said. “So the people who were positive were 44 percent higher than those who were negative.”
Industry Leaders Point to Reasons for Optimism
INCENTIVE MAGAZINE – MAR 2018
Mike May cited the strong GDP and roaring stock market of 2017 as positive economic indicators, and also pointed to the Incentive Research Foundation’s Net Optimism Score…
“The score in the fall was 44,” he said. “So the people who were positive were 44 percent higher than those who were negative.”
Meet GDP’s 2017 Rising Star: Brie Richards
GLOBAL DMC PARTNERS – FEB 2018
The recipient of the 2017 Global DMC Partners Rising Star award due to her passion for the industry and her contributions to GDP’s success through her participation on our Customer Advisory Board. We asked Brie for her perspective and insights on the industry, such as challenges, trends, travel tips – and more!
Meet GDP’s 2017 Rising Star: Brie Richards
GLOBAL DMC PARTNERS – FEB 2018
The recipient of the 2017 Global DMC Partners Rising Star award due to her passion for the industry and her contributions to GDP’s success through her participation on our Customer Advisory Board. We asked Brie for her perspective and insights on the industry, such as challenges, trends, travel tips – and more!
Why Corporate Retreats are Trending Again
LUXURY RETREATS – FEB 2018
“Recently we’ve seen a growth in cooking classes, especially those that use the spices and flavors of that local destination. Or instead of dinners at a local restaurant, we’ll see dinners at a private home hosted by the family that lives there. People are looking for activities that tap into what you can only do in that market.”
– Mike May
Why Corporate Retreats are Trending Again
LUXURY RETREATS – FEB 2018
“Recently we’ve seen a growth in cooking classes, especially those that use the spices and flavors of that local destination. Or instead of dinners at a local restaurant, we’ll see dinners at a private home hosted by the family that lives there. People are looking for activities that tap into what you can only do in that market.”
– Mike May
Mike May Sought by Press for an Opinion on Marriott
INCENTIVE MAGAZINE – JAN 2018
May added that at the end of the day, decisions would be based on what is “the right recommendation for the client,” regardless of commission structure.
“When they take a deep breath, they will be most influenced by what’s the right recommendation.”
– Mike May
Mike May Sought by Press for an Opinion on Marriott
INCENTIVE MAGAZINE – JAN 2018
May added that at the end of the day, decisions would be based on what is “the right recommendation for the client,” regardless of commission structure.
“When they take a deep breath, they will be most influenced by what’s the right recommendation.”
– Mike May
Spear One Rebrands as Brightspot
INCENTIVE MAGAZINE – NOV 2017
“We strive to make our clients’ jobs easier and make them look good. We want to be the bright spot to our client contact and make their program a bright spot in their company.”
– Mike May
Spear One Rebrands as Brightspot
INCENTIVE MAGAZINE – NOV 2017
“We strive to make our clients’ jobs easier and make them look good. We want to be the bright spot to our client contact and make their program a bright spot in their company.”
– Mike May
Top Incentive Destinations in the World
SUCCESSFUL MEETINGS – OCT 2017
“As for Dubrovnik, the activities, history, nature, and food-and-wine culture make it a gem on the Adriatic… the favorable exchange rate and VAT refunds, along with the “podium power cachet” of major European cities such as London, Paris, Rome, and Barcelona, is bringing them back to favor with U.S. groups… for Beijing, try topping an excursion to the Great Wall and a private dinner in the Ancestral Temple courtyard in the Forbidden City.”
– Mike May
Top Incentive Destinations in the World
SUCCESSFUL MEETINGS – OCT 2017
“As for Dubrovnik, the activities, history, nature, and food-and-wine culture make it a gem on the Adriatic… the favorable exchange rate and VAT refunds, along with the “podium power cachet” of major European cities such as London, Paris, Rome, and Barcelona, is bringing them back to favor with U.S. groups… for Beijing, try topping an excursion to the Great Wall and a private dinner in the Ancestral Temple courtyard in the Forbidden City.”
– Mike May
Florida’s West Coast
SUCCESSFUL MEETINGS – SEP 2017
“Recent revitalization projects have produced many excellent group hotels including the Hyatt Regency Clearwater Beach, Sandpearl Resort, the Opal Sands Resort, Clearwater Beach, and the Wyndham Grand Clearwater Beach.”
– Mike May
Florida’s West Coast
SUCCESSFUL MEETINGS – SEP 2017
“Recent revitalization projects have produced many excellent group hotels including the Hyatt Regency Clearwater Beach, Sandpearl Resort, the Opal Sands Resort, Clearwater Beach, and the Wyndham Grand Clearwater Beach.”
– Mike May
Personality Plus – Only a Short Drive
SALES & MARKETING MANAGEMENT – SEP 2017
May offers his thoughts on why many of his clients are choosing to meet in (regional) cities.
“Personality – second-tier cities have focused their brand positioning. Curiosity – an unvisited destination becomes an attendance draw. Plus: authentic local experiences, being the “big fish,” and drive-to allows more attendees to join.”
– Mike May
Personality Plus – Only a Short Drive
SALES & MARKETING MANAGEMENT – SEP 2017
May offers his thoughts on why many of his clients are choosing to meet in (regional) cities.
“Personality – second-tier cities have focused their brand positioning. Curiosity – an unvisited destination becomes an attendance draw. Plus: authentic local experiences, being the “big fish,” and drive-to allows more attendees to join.”
– Mike May
The eRFP: Growing Pains, Remedies, and Preparing for the Future
HOTEL BUSINESS REVIEW – SEP 2017
“The modern bridge that connects hoteliers and meeting planners becomes more overburdened and scrutinized by the day. Understanding the Pain Points… Tips for Improving Your eRFP Experience… Embracing Relationship Building Outside eRFPs…”
– Michael Pisterzi
The eRFP: Growing Pains, Remedies, and Preparing for the Future
HOTEL BUSINESS REVIEW – SEP 2017
“The modern bridge that connects hoteliers and meeting planners becomes more overburdened and scrutinized by the day. Understanding the Pain Points… Tips for Improving Your eRFP Experience… Embracing Relationship Building Outside eRFPs…”
– Michael Pisterzi
New Client Awards and Partners of the Year
GLOBAL DMC PARTNERS – AUG 2017
Brie Richards is awarded the 2017 Rising Star award at Global DMC Partners Connection.
New Client Awards and Partners of the Year
GLOBAL DMC PARTNERS – AUG 2017
Brie Richards is awarded the 2017 Rising Star award at Global DMC Partners Connection.
Las Vegas: What’s New for Meetings
CORPORATE & INCENTIVE TRAVEL – JUL 2017
“Vegas is high energy. It’s popular for driving attendance and audience anticipation. But attendees might skip part of the meeting and hit the casino floor. Or, they’re bleary-eyed, exhausted and struggle to be fully mentally engaged.”
– Mike May
Las Vegas: What’s New for Meetings
CORPORATE & INCENTIVE TRAVEL – JUL 2017
“Vegas is high energy. It’s popular for driving attendance and audience anticipation. But attendees might skip part of the meeting and hit the casino floor. Or, they’re bleary-eyed, exhausted and struggle to be fully mentally engaged.”
– Mike May
Cruises Go Full Speed Ahead in Incentive Travel
SUCCESSFUL MEETINGS – MAY 2017
Mike May, president of incentive house Spear One, says that while he is a fan, and some industries like direct sales companies love them, “our clients either always cruise or never cruise. We never see them switch.”
Cruises Go Full Speed Ahead in Incentive Travel
SUCCESSFUL MEETINGS – MAY 2017
Mike May, president of incentive house Spear One, says that while he is a fan, and some industries like direct sales companies love them, “our clients either always cruise or never cruise. We never see them switch.”
Next Best Thing to Being There
MEETINGS TODAY – APR 2017
“We use Cvent as our online sourcing tool because it allows us to identify and search a variety of properties throughout the world for our clients.”
– Genny Castleberry
Next Best Thing to Being There
MEETINGS TODAY – APR 2017
“We use Cvent as our online sourcing tool because it allows us to identify and search a variety of properties throughout the world for our clients.”
– Genny Castleberry
Motivation Masters Award Finalists: CSR
INCENTIVE – DEC 2016
Spear One designed on behalf of Allen, TX-based Frontier Communications the Great Frontier Donate, a customer-referral incentive with a feel-good corporate social responsibility twist.
Hits Away
INCENTIVE – OCT 2016
“While Callaway and TaylorMade are clearly market leaders in golf clubs, Cobra and PING are near the top too… Scotty Cameron putters are still huge… Titleist is the number one ball in golf.”
– Kara Hoover
Assoc. Planners Need to Hammer Down a Theme
MEETINGS TODAY – AUG 2016
“Crafting a strong message for a meeting, especially an annual association conference where attendance is not mandatory, is also crucial for motivating people to come.”
– Mike May
Eye-Opening Sunglass Options
INCENTIVE MAGAZINE – AUG 2016
“Costa is up-and-coming with the younger age demographic living active lifestyles.”
– Kara Hoover
Cooking Up Luxury Awards
INCENTIVE – AUG 2016
“Cookware is our highest redeem category, with 16% of all our redemptions… Think stone casserole dishes from Le Creuset or slow cookers from Cuisinart.”
– Kara Hoover
Motivating Millenials
MEETINGS TODAY – JUL 2016
“All-inclusive properties are a very attractive option for this age group. Millennials don’t want to feel like they have to take out their wallet to pay for ‘overpriced’ drinks.”
-Kelly Parisi
Las Vegas: The Meeting Planner’s Best Friend
CORPORATE & INCENTIVE TRAVEL – MAY 2016
“For high-end clients, we are looking at Wynn, Encore, Bellagio, Venetian, Four Seasons, etc… Another consideration is podium power. For incentive travel programs, where we are trying to motivate participants to earn a trip, we might consider a new or trendy property like the Cosmopolitan.”
Dollar and Sense
SUCCESSFUL MEETINGS – MAR 2016
“We’ve definitely seen an increased interest in European locations. We’ve got something that’s operating in Germany this month. We’ve got other clients looking at Italy, another at Spain, and others have dipped their toe in the water about Ireland and the U.K.”
– Mike May
Meeting and Incentive Firms React to Zika Virus
SUCCESSFUL MEETINGS –
FEB 2016
“We are advising our clients what to be aware of the CDC statements… It seems every three years over the last decade some story of disease breaks out, and our reaction far exceeds what it should have been when we look back,”
– Mike May
What’s the Spend: Budget Allocation
SUCCESSFUL MEETINGS – DEC 2015
“All-inclusives are very attractive – no hidden fees or surprises… Many DMCs offer set programs with many inclusions for a fixed cost… Using a shipping broker can be costly, but it’s a must.”
– Genny Castleberry
Incentive Travel Gets Personal
SMART MEETINGS – OCT 2015
Many travelers say they love to seek authentic experiences in the local culture… “Something that moves beyond ziplines and catamarans to something that’s authentic to that destination.”
– Mike May
Free Stuff: Awesome Downloadables for Planners
SUCCESSFUL MEETINGS – SEP 2015
Meeting planners created this guide to all-inclusive resorts. Find out which resort incorporates wine into its spa treatments, a beach that’s beautiful but not swimmable, the most exquisite food in Mexico, …
All-Inclusive Resorts Are Game Changers
SMART MEETINGS – AUG 2015
“The Westin Playa Conchal in Costa Rica reminded me of Ritz-Carlton quality and offered an impressive selection.”
– Julie Blank
Insights into Incentives in Hawaii
INCENTIVE – JUN 2015
“Even if your group has visited Hawaii before, don’t assume they’ve experienced all of Hawaii, We recommend that clients include Hawaii in their destination cycle and alternate every two or three years.”
– Mike May
What’s Driving Tomorrow’s Incentives? 7 Trends to Watch
MEETINGSNET – JUN 2015
From IRF Incentive Trends panel: “Last-minute incentive travel planning is front and center… We’re well into a seller’s market, which can cause sticker shock… need for a genuine, localized experiences.”
– Mike May
How Gamification is Engaging Consumers and Developing Brand Awareness
INCENTIVE – MAY 2015
Garza won the happiness game at the IRF Incentive Invitation. He won bragging rights for “VIT” (very important Tweeter). “I’m very competitive, and a game like this connects with me right away.”
– Rudy Garza
Spear One Reviews Caribbean and Mexico All-Inclusive Resorts
MEETINGS & CONVENTIONS – MAR 2015
Meeting and incentive firm Spear One has released an ebook, which provides candid destination-expert reviews and rankings of all-inclusive resorts that handle meetings and incentives.
Monaco Sets the Bar High
INCENTIVE – MAR 2015
“Monaco won out because it is a bucket-list destination… They wanted to set the bar very high, and they did. Monaco was one of those once-in-a-lifetime experiences.”
– Danielle Dillow
Tips on Smart Budgeting Strategy for Decor
MEETINGS FOCUS – SEP 2014
“You can do your own decor by finding less expensive materials… You can find items online or at a local party supply store… Generic themes such as ‘Black and White Night’ or ‘All White Party’ are easy to pull off inexpensively.”
Discover Solutions to Humdrum Soirees
TEXAS MEETINGS & EVENTS – JUN 2014
“Five tips: make sure the entertainment aligns with the client’s business objective, share testimonials, introduce the act to the client for personal connection, take a chance on something extraordinary, and be prepared to change direction midstream.”
– Michael Butler
IRF Incentive Invitational Breaks Records
INCENTIVE – JUN 2014
“Recent research shows a decline in the reliance on cash incentives,” said Mike May, an IRF trustee and president of Irving, TX-based incentive house Spear One.
– Mike May
Progress with Points-Based Sales Incentives
INCENTIVE – FEB 2014
Working with house Spear One, Siemens created a tiered rewards program… Engagement, loyalty, and motivation levels increased year-over-year, and revenue from the sale of new licenses has more than paid for the program.
Incentive Travel Trends for 2014 & Beyond
MEETINGS & CONVENTIONS – FEB 2014
Guest article. Planners always want to know what other companies are doing, what’s hot and what’s next. Following are 9 trends for incentive travel programs, based on current research from the Incentive Research Foundation.
– Mike May
Apps: The Content Challenge
MEETINGS & CONVENTIONS – JAN 2014
Guest article. “we often overlook something with new software — the behind-the-scenes time investment required to provide and fine-tune the data that is needed to do all those cool things.”
– Mike May
Motivation Masters Award – Siemens (Finalist)
INCENTIVE – DEC 2013
Siemens turned to incentive house Spear One to reboot the Siemens Industry Software Partner Rewards Program… The communications improved sales rep participation significantly… New license revenues grew, and engagement, loyalty, and motivation were all up.
Forecast 2014: Meetings Get Back to Business
MEETINGS & CONVENTIONS – DEC 2013
“Sunny destinations like Hawaii remain popular, but resort programs increasingly are cutting group activities to one day from two to allow more unstructured time.”
– Mike May
Communication is the Key to Successful Incentive Programs
MEETINGS & CONVENTIONS – NOV 2013
“When I was asked ‘what can make or break an incentive program?’ – I didn’t have to consider it for long. The answer is weak communication, and we’ve seen it happen in the industry many times.”
– Mike May
Event Design and Entertainment
INSURANCE & FINANCIAL MEETINGS – NOV 2013
“It’s time to bring the outside in and the inside out, such as using elements of nature to decorate a table or using traditionally inside furniture for an outdoor event. The environment or surroundings are the impact — the décor is just there to enhance.”
– Kelly Parisi
2013 Incentive Roundtable: ROI and Incentives
INCENTIVE – SEP 2013
Every year, Incentive gathers a group of experienced professionals from every sector of motivation, engagement, and incentives to talk about the state of the industry. Mike May shared his insights. This is the magazine’s most read story each year.
The Top Incentive Travel Destinations of 2013
INCENTIVE – SEP 2013
Genny Castleberry lists Hawaii, especially Oahu and Hawaii, the Big Island, as one of her firm’s top five domestic incentive destinations… and Napa Valley and San Francisco are two popular domestic destinations.
App, App, and Away: Understanding Planners’ Event App Needs
HOTEL BUSINESS REVIEW – SEP 2013
Guest column with tips for hoteliers working with meeting planners on their event apps.
– Mike May
Spear One Buys Corporate Incentive Travel
INCENTIVE – SEP 2013
“Corporate Incentive Travel has an excellent reputation in the Northeast, and I’m excited to open a Washington, DC office. The European expertise of Dianne will strengthen our knowledge base and international industry relations. And, their vertical industry expertise to radio stations, real estate lenders, and technology clients is an attractive complement.”
– Mike May
Mexico Entices
HOTEL BUSINESS REVIEW – SEP 2013
”All-inclusive resorts provide a worry-free scenario for planners and corporations and allow for better control of the program budget. There are numerous properties with various price points and luxury levels to fit everyone’s needs.”
– Genny Castleberry
Best Places to Work in the Meetings Industry
MEETINGS & CONVENTIONS – APR 2013
How four companies thrive by keeping their employees happy. Our four choices share some common threads: A strong personality at the top sets a tone for the corporate culture and demonstrates a commitment that employees will want to carry through. Far from ordinary office environments, these companies create a community so special that no one wants to leave.
The Best Ways to Discover the Perfect Destination
CORPORATE & INCENTIVE TRAVEL – MAR 2013
“We discover the meeting type, audience demographics, pattern preference, target dates, desired locations, past meeting history, meeting room and AV requirements, and so on. Taking a little extra discovery time always saves our clients time and money in the long run.”
Spear One Poised to Grow Sales and Employee Count after Merger
DALLAS BUSINESS JOURNAL – FEB 2013
Spear One, an Irving-based company that provides sales incentives, meeting and event planning, prides itself on giving its clients “the power of something extra”…
Spear One Buys Sunbelt Motivation
SUCCESSFUL MEETINGS – JAN 2013
“Mike May is not only a successful entrepreneur but a professional whose business ethics have helped solidify his success. Spear One has been a respected competitor of Sunbelt’s for a number of years, and with this combination, our merged market strength becomes formidable.”
– Bill Boyd
