Sourcing Requirements / Budget Drivers
First, let’s talk about venues. A venue could do a lot for your meeting attendance. If you’re trying to appeal to a cold list of leads, consider a venue that naturally sparks interest in most people. Maybe it’s a museum, maybe it’s a hip, new restaurant or a fancy new hotel.
Second, be mindful of where the venue is located. As appealing as hosting an event in the Marriott Marquis in Times Square may be, how easy and accessible is it?
While your natural instinct would be to wine and dine, consider what you are offering on your menu. Remember that your attendees are there for lunch. Keep the food light, but filling. Consider options that appeal to both men and women if you have a mixed demographic. Steer clear from pasta that is extremely filling and causes fatigue after consumption. Eliminate alcohol. Not only is this group only there for lunch, but you want to be mindful that many attendees drove there, meaning they have to drive back.