A Boston-based technology company had enjoyed back-to-back years of president club trips to Palm Beach, FL and Napa Valley, CA.  The board of directors and CEO set bullish revenue goals for the rollout of new products.  To achieve ambitious revenue goals, the new VP Sales asked to shift from a domestic recognition trip to an international club trip with bucket-list cache to motivate quota attainment.


Sales Incentive Trip


Monte Carlo, Monaco


Achieve Ambitious Revenue Quotas


This mythic place for royalty, between the Alps and the Mediterranean Sea, motivated top achievers with unique experiences beyond what individual, leisure travelers could do themselves.   While Monaco is a country, it is split into 4 quarters with Monte Carlo being the most famous and a magical place to enjoy the finer things. Visiting Monte Carlo was exhilarating and filled with amazing history and wonderful views. Quota achievers made memories to last a lifetime.

Overlooking the Mediterranean, the Hotel Hermitage epitomized a carefree elegance at the highest level. Built in the early 1900s, this historic, luxury hotel offered an intimate and relaxed ambiance, a haven of peace in the heart of Monte Carlo.


Aboard a luxury catamaran, our VIP attendees admired the picturesque landscape on an exclusive journey along the Mediterranean coastline, passing quaint French towns, such as Eze, Beaulieu, and Cap Ferrat, before arriving in the Bay of Villefranche.  A brief, guided tour of charming houses and cobblestone streets dating back to the 13th century was followed by lunch at La Mère Germaine, a major gourmet landmark on the French Riviera since 1938.

The tiny village of Eze is one of the jewels of Southern France which explains its choice as a holiday spot by royalty. High on a rocky hill overlooking the Sea, it could not be any prettier. Strolling along narrow, cobblestone streets, our guests were transported back centuries ago as they enjoyed picturesque views of Chateau Eze.

Women (and men) enjoyed a unique visit to Fragonard to experience the manufacturing process of cosmetics and beauty products.  They discovered how a perfumer or “nose” masters the art of fragrance creation and composed their own eau de toilette as a personal keepsake.

The most popular activity was a rally in vintage roadsters from 1950 to 1970 autos, including Porsche speedster, Alpha Romeo, Aston Martin, Ferrari, and Jaguar.  Our guide led the group past the Monaco Grand Prix track, the 3 Corniches, scenic stops, and then onward to Nice and St. Paul de Vence.

For a celebration dinner fitting for both royalty and elite technology sellers, the Villa Rothschild was selected.  This gathering place for music and conversation, for literary gatherings and art collectors, was a retreat from the racier delights of the French Riviera and the Casino at Monte Carlo.  Perched on the hills above St Jean Cap Ferrat, the pink-washed, neo-classical facade is famous for its gardens.  Guests wandered through formal gardens planted with fragrant roses and cascading fountains during the cocktail reception and then enjoyed a gala dinner of the finest French cuisine.

Bucket list: Monaco