Ensure your SKO theming and branding ties to the goal and objective of the conference. What is the key target for the upcoming year? To Elevate the company or Accelerate sales? Utilize bright, colorful imagery on the website, printed collateral, and mobile app that stands out and will be recognizable for attendees. Creating video content that recaps the previous year, showcases the conference, and reveals the upcoming incentive trip destination will add another layer of professionalism and engagement that is difficult to substitute
Is your VP of Sales acting as the ‘host’ for the meeting? This may not be ideal if they are not trained in public speaking, get nervous, have a monotone voice, and don’t use eye contact. Hiring a Master of Ceremonies (emcee) could be the perfect solution to provide a seamless transition between speakers. Emcees are professionals who do this for a living, and have impactful tricks up their sleeves to re-engage employees after a long day of general session and breakouts.
If the budget allows, consider enhancing the general session space with new and unique audiovisual features. These could include LED walls, TED-style lettering, modular scenic tiles, enhanced lighting, projection mapping, and more. Transforming this space where attendees will spend hours of their time is an impactful use of a kickoff budget.
Utilizing an IMAG camera (image magnification) with recording capabilities during a sales kickoff could benefit the company in several ways. To amplify its effect, have the production team take the content and edit into an overall summary video of the sales kickoff for employees. Additionally, utilize a post-event site where employees can access the video footage, documents and training materials, and a photo gallery to help them reminisce and validate the time spent at the sales kickoff and all they have learned.