A sales blitz is an organized effort by a company to focus all of its sales force on a specific task in one territory. The most common task is to identify, qualify, and engage potential new customers, but a sales blitz could also be used to quickly communicate new product or service to a market.
Sales blitz meetings are used to engage sales professionals and representatives to push the promotion of current or new products and services. These meetings usually start in the morning with an informative session for sales reps to listen and learn about products as well as share materials to help achieve sales goals. The group will usually break for a lunch and then go to into “blitz” where sales reps spend the afternoon using the tactical skills discussed during the training to sell the prospects. Many times, these meetings include a sales incentive to encourage selling and meeting the day’s goals.
Sales representatives and partner networks are the standard audience for a sales blitz, but the typical attendee can range from call center techs to account executives. Creating an agenda and supporting materials that fits the audience is important to matching the level of knowledge and engagement.
Since these blitz meetings are usually held at local offices, there are no sourcing needs and even better, there aren’t fees associated with room rentals. The two main expenses for these programs are F&B (catering in lunch for the group) and cost for sales incentive (prepaid Visa cards, gift cards, onsite merchandise).
Clients usually pre-determine giveaways, such as promotional items or merchandise, so costs are easily identifiable upfront. The bigger budget driver is the cost for sales incentives, depending on how you organize your program.
These events are pretty simple in concept, but getting attendees engaged and putting their training into use to make sales is the ultimate goal. It’s important to determine what the sales goals are for the meeting and incorporate creative ways to encourage attendees to meet those sales goals by the end of the blitz.
Are you ready to plan your sales blitz? Or take your existing sales blitz campaign to the next level? Brightspot can take you there with its lean, mean, logistics machine, specializing in planning events and closely monitoring your budget. Brightspot is prepared to amplify your event with creative design ideas, audio visual, theming, and branding.
For the tech-savvy events, Brightspot creates and manages a mobile event app dedicated to your group. The app could help you go paperless for your event, increase attendee engagement, maximize network capabilities, and more.
Brightspot is here to take all of the logistics of planning the sales blitz off of your plate. This allows you more dedicated time to focus on content creation, strategies, and training material. Drop us a line, and let’s start thinking up bright ideas!
