The first step, the most important step, is defining your goals. The #1 mistake made by frantic companies is racing to implementation without clear, concise, written goals.
Your goals should support your overall company strategy. They should be tailored to reflect today’s realities of your market, your customers, and your target audience. Increasing sales is the most common incentive objective; however, we suggest being more specific. What product? What sales channel? New customers or selling more to existing?