STEP #8
CREATE COMMUNICATIONS
In today’s world, people are bombarded with information. Emails stuff inboxes
at the rate of 200+ per day. Users glance for a fraction of a nanosecond, with their index finger on the delete-key, rapidly clicking like a teenage video gamer. It’s vital that your promotional strategy not depend solely on a few emails; your message must break through the clutter.
Create a communications campaign:
Make a theme – a clever, attractive theme can go a long way. Tie it to your program goals. Use the natural attraction of the travel destination or awards for visual interest.
Send out a teaser – something that hints of events to come. It might be a small promotional item or a creative, visually-appealing email to pique interest.
Kickoff announcement – custom design a promotional flyer to generate excitement and share high-level details (incentive dates, eligible employees, program objectives, rules, and most importantly, the awards).
Monthly newsletters – electronic statements give detailed feedback on points, current ranking, and status; communicate messages from management, recognize winners, and announce new program information.
Giveaways – tangible, promotional items generate excitement and motivation for the incentive program. When an employee uses a practical item like a pen or mouse pad or is amused by a tactile toy like a stress ball, they are reminded of the incentive program.
