Brightspot delivered four extraordinary back-to-back incentive trips for Alcon set against the breathtaking backdrop of Virgin Gorda! 340 total attendees celebrated success with the ultimate luxury escape at Rosewood Little Dix Bay, renowned for its secluded elegance and commitment to sustainability. The seamless balance between group events and personalized experiences left guests calling this trip “the most memorable company event of their careers.” From snorkeling with sea turtles and private island beach drops to immersive cooking classes and spa treatments, every experience was thoughtfully catered to each attendee, making for truly unforgettable memories.
Designing an incentive program to celebrate Alcon’s top performers came with unique complexities. The initiative spanned four distinct trips—Masters Club, President’s Club, President’s Club Pharma, and President’s Club Vision Care —each needing its own identity while still delivering equal luxury and excellence.
With more than 340 attendees traveling from different regions, Brightspot’s travel team managed staggered arrivals, varied departure points, and layered itineraries. Virgin Gorda’s remote location added to the challenge, requiring precise coordination of air, boat, and ground transfers across multiple airports and customs checkpoints. On top of that, unpredictable island weather meant building backup plans that felt seamless when put into action.
Budget discipline was another key factor. The client wanted a once-in-a-lifetime experience that reflected exclusivity, personalization, and sustainability, but all within defined financial parameters. To make that possible, our team leaned on trusted vendor relationships, shared resources across programs, and focused on delivering high-impact moments that made the biggest impression.
Beyond flawless execution, the program needed to inspire loyalty and fuel future performance. Every detail, from immersive excursions to meaningful gifting, had to balance indulgence with intentionality so attendees felt not only celebrated but motivated to reach the next level.
To meet the program’s complexity, a dedicated onsite command center managed communications, while a custom itinerary app and SMS alerts kept attendees updated in real time. This made it possible to reroute sailing excursions or adjust schedules due to weather without disrupting the guest experience.
Travel coordination required precision. Brightspot partnered with Rosewood Little Dix Bay and Sunlinc, a local DMC, to choreograph every transfer by air, boat, and ground. Staggered arrivals were synchronized through private catamarans, and water taxis, creating a smooth VIP journey across multiple airports.
Budget was maximized by leveraging vendor partnerships and shared infrastructure across all four programs. Our relationship with Rosewood unlocked value-added inclusions such as spa enhancements and flexible venue usage, while curated menus featuring local, seasonal ingredients reduced both costs and waste. Shared frameworks for transportation, dining, and venues created efficiency, while personalized touches like bespoke room drops, $100 “Beach Bucks” for artisan shopping, and tailored excursions ensured each trip felt unique.
Through meticulous planning, resourceful partnerships, and thoughtful program design, the experience not only overcame its challenges but delivered outstanding results.
Hotel Sourcing
Contract & Negotiation
Venue & Restaurant Selection
Air Booking & Tracking
Ground Transportation
Travel & Meeting Planning
Activities & Excursions
Food & Beverage Planning
Event Theming & Décor
24/7 On-Site Management
Safety & Risk Management
Design & Creative Services
Trip Promotion & Website
Communications
Registration Services
Customer & Attendee Support
Post-Program Evaluations
A creative gifting strategy elevates and relates to the travel experience, and with participants living the island life, what better way to gift than with waterproof belt bags, custom Nike hats, beach blankets, mini Bluetooth speakers, custom sun shirts, and framed couple photos to take the memories home?
One of the most talked-about highlights of this incentive trip was a gifting experience unlike any other. Instead of sending attendees off-property to shop, Brightspot brought the island’s artistry directly to them. Local artisans transformed the hotel into a vibrant mini marketplace, giving participants an immersive shopping spree filled with color, culture, and creativity. Each guest received “Beach Bucks” to spend on their favorite finds, adding a playful and interactive twist to the experience. From hand-designed fabrics and beach bags to locally sourced bath salts, handcrafted soaps, painted coconut bowls, island-inspired sauces, cultural paintings, and even small-batch island liquors, every item reflected the unique spirit of the destination.
The result was more than just a gifting moment; it was a cultural connection. Attendees left with meaningful, locally made treasures and unforgettable memories, making this personalized gifting experience one of the standout highlights of the entire program.
During the trip, a photography bingo challenge encouraged attendees to capture memories around the hotel’s luxurious property, with GoPros awarded to the bingo winners. At the beach, Brightspot customized individual picnics based on each attendee’s drink preference, and a custom water bottle sticker bar gave attendees the chance to stay refreshed while adding a fun, personal touch. Guests selected from a variety of colorful bottles and decorated them with a wide assortment of destination-inspired stickers.
The trip was perfect, it was a great balance of personal time and time with coworkers. It was a great group, and I felt like I was away with my friends. I loved the excursions; we did Necker Island. Also loved the trip to the Baths/Devils Bay. I truly loved all of it. The resort was perfect and the full team WAS AMAZING!!! They couldn’t have planned a more memorable trip. Every detail was thought out. Pure perfection. They were so sweet and truly wanted us to have the best experience.
As the planner in my personal life, I LOVED that everything was SO WELL planned and thoughtful. From the printed materials to the gifts to the scheduling of ALL the people and activities. I cannot imagine the lift it took to organize and do it so well. And I just got to show up and simply enjoy, which is pretty darn fabulous. My guest was also super impressed and grateful for all!
We mentioned to the team that we were expecting a boy in October, and they surprised us by setting up baby boy balloons in our room! That was really special. From the Alcon scheduled activities, the spa was an unbelievable experience and something we will remember for a long time. Helped us end the week perfectly and start our travel home refreshed.
