The Pfister Awards Program is designed for Showroom Consultants in kitchen and bath showrooms. Its primary objectives are to boost Pfister product sales, deepen brand loyalty, and educate consultants on new product features to better serve their customers.
Previously, the incentive program utilized a point-based system that led to confusion among participants, as the earnings per product sold were not transparent. This lack of clarity hindered consultants’ motivation and engagement with the program. With the low adoption rate, Pfister knew it was time to re-evaluate how they were engaging their Showroom Consultants.
To address these issues, the program was revamped with a straightforward structure where 1 point equals $1, simplifying the reward system. A three-tiered status system – Nickel, Black, and Gold – was introduced, named after popular product finishes in the industry. All participants start at the Black tier upon enrollment, with opportunities to reach Gold status by achieving specific sales goals within the calendar year.
Additionally, Pfister leveraged these tiers to incentivize key accounts; companies committing to substantial Pfister purchases could elevate their entire team to the Gold tier, fostering deeper brand loyalty.
Participants earn rewards through a Pfister-branded reloadable Visa card, providing immediate and flexible redemption options.
The Pfister Awards program is proof that a well-structured incentive system can drive sales, enhance brand loyalty, and empower showroom consultants through education and clear rewards.
“I love how easy it is to see what I can earn for every product I sell. It’s even better when I get to load my credits onto my Visa card!”
“The new product trainings are great. We have so many products to sell, so it’s nice to be able to learn about the details of new products and earn money while I do it.”
