Each year, TurnPoint Services hosts its highly anticipated Leadership Conference to bring together company executives and brand leaders from across the country. More than just a business meeting, this annual event is a unique opportunity to foster alignment, celebrate top performers, and reinforce the company’s values and mission.
This year’s theme, “Leading with Intent,” set the tone for impactful discussions centered around executive leadership principles, establishing clarity, and inspiring commitment to the strategic priorities that propel the company forward. Attendees left with a renewed sense of purpose and a deeper connection to TurnPoint’s vision for long-term success.
Share best practices, create a space for team development, and expand on TurnPoint Services’ brand and values amongst company leaders.
This conference is known not only for its focus on strategic alignment and team building, but also for its high-energy awards and growing sponsor presence. This year, the company recognized top performers with coveted honors, including Brand of the Year, Commercial Brand of the Year, and Tech of the Year – the latter featuring a live truck giveaway.
As exciting as that moment is, it comes with logistical hurdles: each hotel has unique rules around where and how the truck can be staged, along with varying security protocols and space limitations. Coordinating those details without disrupting the event flow is always a complex task – especially when winter weather is thrown into the mix!
Adding to the challenge, the exhibit hall saw exponential growth this year, welcoming more sponsors and sponsor guests than ever before. While it’s incredible to see this growth, increased foot traffic, booth space, and brand presence meant TurnPoint needed a more robust and organized procedure to manage the expanded exhibit area efficiently, without sacrificing the attendee experience.
To meet the growing complexity of the event, Brightspot worked closely with our partners to deliver a seamless and impactful experience from start to finish.
For the truck giveaway, our team coordinated with the Gaylord National Resort & Convention Center’s security and operations teams well in advance, mapping out a detailed plan to stage the vehicle safely and effectively. From determining the exact load-in location to managing on-site security and traffic flow, to salting down the area around the truck to melt the snow, every logistical detail was covered – ensuring the Tech of the Year moment remained a highlight, not a headache.
Meanwhile, the significantly expanded exhibit hall called for a strategic shift. Brightspot implemented a more structured exhibit management plan, including refined floor layouts, streamlined communication with sponsors through a customized prospectus, and a dedicated on-site team to oversee setup, troubleshoot issues, and maintain a smooth experience throughout the event. This ensured both sponsors and attendees could maximize their engagement and networking opportunities.
By proactively solving challenges behind the scenes, TurnPoint’s leadership and brand leaders were free to focus on what really mattered: sharing best practices, deepening their connection to the company’s mission, and celebrating the outstanding accomplishments of their peers.
24/7 On-Site Management
Air Booking & Tracking
Communications
Comprehensive Cost Reconciliation
Contract & Negotiation
Customer & Attendee Support
Design & Creative Services
Event Theming & Décor
Food & Beverage Planning
Ground Transportation
Hotel Sourcing
Post-Program Evaluations
Registration Services
Safety & Risk Management
Travel & Meeting Planning
Trip Promotion & Website
Venue & Restaurant Selection
Thoughtful touches and branded gifting played a key role in creating a warm, memorable experience for attendees from the moment they arrived.
Upon check-in, guests received Welcome Bags stocked with essentials, including TurnPoint-branded journals and pens to use throughout the conference. To add a layer of comfort and team spirit, we also provided custom-branded jackets, which quickly became a favorite among attendees – perfect for chilly meeting rooms or casual networking sessions.
To end night two on a sweet note, guests were surprised with a milk and cookie room drop, giving them a nostalgic treat to enjoy before heading to bed.
The agenda around the conference was carefully crafted to blend strategic learning with meaningful connection and unique experiences.
The program kicked off at the Welcome Dinner, where attendees took part in a CSR activity in partnership with Impact4Good, assembling 100 deployment kits to support military families. Each kit included:
The activity was a meaningful way to give back – and a reminder of the power of community and connection, both within the organization and beyond.
Day 2 kicked off with a powerful General Session led by keynote speaker Chris McChesney, co-author of The 4 Disciplines of Execution. His session energized the group with insights on driving focus and accountability through leadership.
That evening, the group headed to Washington, D.C., for a private experience at the International Spy Museum. The evening began with a cocktail reception in the museum’s interactive exhibits, followed by an elegant awards dinner in the 7th-floor ballroom, which featured stunning views of the National Monuments.
On the final day, TurnPoint’s CEO, Kurt Bratton, closed the event with a TED Talk–inspired session, leaving attendees inspired as they traveled home.
“At TurnPoint Services, our yearly Leadership Conference is the most important event we host, bringing together leaders from across the country for a few days of inspiration, collaboration, and growth. For our 2025 conference at the Gaylord National Harbor, we partnered with Brightspot, and they exceeded every expectation.”
“From the initial planning stages to on-site execution, Brightspot’s team demonstrated professionalism, creativity, and a true commitment to excellence. They helped us refine our vision, manage logistics seamlessly, and create an engaging experience that left a lasting impact on our attendees. Their attention to detail and ability to anticipate our needs ensured everything – from keynote sessions and breakout meetings to networking events and our awards dinner – was flawlessly executed.”
“Brightspot wasn’t just a vendor; they were an extension of our team, working with us every step of the way to deliver an unforgettable event. We couldn’t have asked for a better partner, and we look forward to working with them again in the future!”
