Boost your numbers with tried and true sales incentive program designs. Brightspot provides you with a top-to-bottom solution for creating, launching, and managing the perfect incentive program. Drive results and track progress every step of the way with our proprietary Ignite software platform and proven design methodology.
Imagination and inspiration go hand-in-hand. At Brightspot, we give your participants wings to soar past their sales goals and achieve more than they imagined.
Skip the red tape and accelerate the launch of your incentive in 1 to 4 weeks. Our powerful modules deliver core functions and give the flexibility to customize your reward rules. Our veteran staff has the autonomy to act as fast as you do.
Our certified incentive pros have designed, managed, and fulfilled the largest and most productive incentive programs for Fortune 1000 companies. We know what drives results; proven by industry awards such as the Motivation Masters Award and ‘Best Incentive Program.’
Hand the headaches to our expert team. We have the tools, tricks, and templates to make your jobs easier – and your incentives even better. You can rely on our flexibility to have milestones completed accurately and above expectations.
Select a program type to learn more.
This eBook of 12.5 steps to a perfect incentive program is packed with 70 pages of incentive tips, actionable advice, and industry research. This resource will guide you through progressive steps of incentive program design, administration, and choosing an incentive partner.
• Increase buy-in with new communications strategies
• Reduce the cost of your current programs
• Get creative and leave lasting impressions
Our reward solution offers the latest & greatest awards; all online and as automated as you desire. We develop flexible rewards platforms that offer companies and participants the power of choice to select their own award. Our incentive experts will recommend the right rewards to provide a meaningful, memorable and motivating experience for your reward earners.
Our merchandise selection is refreshed weekly, so reward earners can redeem for the latest and greatest items as they become available. Participants have 24/7 access to online shopping, real-time inventory availability, and fast delivery.
An extensive array of gift card options allows incentive program participants to choose from over 150 national brands in the retail and restaurant arenas. We make gift card fulfillment timely and pain-free with both physical and virtual e-gift card solutions.
Prepaid cards from VISA and Mastercard offer the maximum level of flexibility and freedom of choice for program winners. Card branding options are available so reward earners will have a constant reminder of the program sponsor.
Featuring hotels brands such as Fairmont, Marriott, and Hyatt, winners can choose their own trip destination and dates. Our concierge travel desk will book air, hotel, transportation, and other exciting activities to create a memorable experience and give your incentive winners the VIP treatment.
Ignite is our flexible, graphically engaging, powerful platform built with you and your reps in mind. Behind the scenes of your incentive lies the backbone of its success. Ignite is Brightspot’s flexible SaaS software with robust modules and allows for faster launch times.
Flexible modules accelerate launch – and new sales.
Out-of-the-box templates keep costs low.
In-house developers give you a roadmap for future growth.
Designed properly, incentives programs pay for itself with incremental sales and stronger relationships.
Far too often, the incentive promotion strategy is an afterthought late in the launch plan. Like any successful marketing effort, an effective incentive needs a comprehensive campaign strategy, creative theme, targeted messaging, and communications timeline to support your incentive deliverables and create top-of-mind awareness.
In today’s world, people are bombarded with information. Emails stuff inboxes at the rate of 200+ per day. Users glance for a fraction of a nanosecond with their index finger on the delete key, rapidly clicking like a teenage video gamer. It’s vital that your promotional strategy does not depend solely on a few emails; your message must break through the clutter.
Create a collateral campaign to drive home the channel incentive with participants.
A clever, attractive theme can go a long way. Tie it to your program goals. Use the natural attraction of the travel destination or awards for visual interest. Evaluate style preferences — conservative, hip, retro, fun, corporate, or informative. Ask yourself: what do you want the audience to feel or think when they look at the graphics?
Custom design a promotional flyer to generate excitement and share high-level details (incentive dates, eligible employees, program objectives, rules, and most importantly, the awards). Promote the overall program and direct everyone to the incentive website for full details. Include a clear call-to-action.
Convert the kickoff announcement to a PDF or graphical, HTML email and blast it to participants. Consider breaking the graphics and messages into pieces for a multi-touch email campaign.
Direct mail postcards are making a dramatic comeback. Email marketing is over-saturated, with open rates and click-thrus declining further and further. Mail a visually-engaging, custom-designed, full color, cardstock postcard to catch their attention and convey importance.
Consider online ads (especially for external channels). Post ads on employee intranet sites and partner portals too.
Themed, 18×24, full color posters are super billboards in large offices or in break rooms of retail businesses.
Electronic statements give detailed feedback on points, current ranking, and status; communicate messages from management; recognize winners; and announce new program information. For an improved user experience, personalize your message with variable content based on the user profile.
Tangible, promotional items generate excitement and motivation for the incentive program. When an employee uses a practical item like a pen or mouse pad, or is amused by a tactile toy like a stress ball, they are reminded of the incentive program. We recommend one giveaway at kickoff and another at program mid-point to serve as an effective reminder.
We love 3-dimensional kits with a “thud factor” — a custom box of collateral and giveaways that makes a thud sound when it lands on a desk. Kit ideas include: giveaways, brochures, selling aids, tip sheets, notebooks, pens, posters, window clings, etc.
Estimate your incentive program spend with our handy sales incentive budget calculator. Play around with some “what-if” scenarios to find out what you can expect to spend on different programs.
• How long can my incentive program run for?
• What percentage of the participants should be rewarded?
• Are we offering enough of a reward?
Estimate your incentive program spend with our handy sales incentive budget calculator. Play around with some “what-if” scenarios to find out what you can expect to spend on different programs.
Our most popular how-to guide is packed with incentive tips, actionable advice, and industry research.
Luckily for you, incentive software platforms are becoming easier, smarter, and faster – but with their own unique lingo.
Estimate your incentive program spending with this handy tool. Play around with your “what-if” scenarios.
