Incentive Award Options

Great Awards for Great People

3 coworkers looking excited and celebrating together
Incentive Awards

Reward Solutions that Motivate and Inspire

Our comprehensive online reward solution offers thousands of the latest & greatest awards, providing companies and winners the power of choice to select their own award. Our incentive experts will recommend the right rewards to provide a meaningful, memorable and motivating experience for your reward earners.

Award Types

Awards for all Types of People

Our merchandise selection is refreshed weekly, so reward earners can redeem for the latest and greatest items as they become available. Participants have 24/7 access to online shopping, real-time inventory availability, and fast delivery.

Merchandise

An extensive array of gift card options allows incentive program participants to choose from over 150 national brands in the retail and restaurant arenas. We make gift card fulfillment timely and pain-free with both physical and virtual e-gift card solutions.

Gift Cards

Prepaid cards from VISA and Mastercard offer the maximum level of flexibility and freedom of choice for program winners. Card branding options are available so reward earners will have a constant reminder of the program sponsor.

Prepaid Cards

Featuring hotels brands such as Fairmont, Marriott, and Hyatt, winners can choose their own trip destination and dates. Our concierge travel desk will book air, hotel, transportation, and other exciting activities to create a memorable experience and give your incentive winners the VIP treatment.

Travel
Awards Matrix
Which is Right for Your Audience?

Pros, cons, and features of the most common rewards used today.

Travel

Merchandise

Gift Cards

Prepaid Cards

Cash

Features

Pros

Cons

Travel
Features

Group “club trip” rewards top performers

Individual trip options let winner choose own destination and dates

Pros

Popular, aspirational award

Produces memorable experiences for a lifetime

Socially acceptable to “show off” pictures and brag of adventures

Recognition in front of peers

Cons

Time-consuming to plan travel arrangements and operate trip

Participants out of the office

Uncontrollable variables – weather

Features

Online merchandise catalog of exciting and practical items

Points balance used to redeem

Pros

Ease of online shopping

Visual awards increase motivation and aspiration

Has lasting trophy value for concrete reminder of sponsor

Cons

Some like to see, touch, & compare items at stores

Fulfillment delays or discontinued items may cause complaints

Inventory issues and handling returns of damaged merchandise

Features

Used like cash at one specific retailer

Dollar for dollar balance, often in specific denominations

Pros

Freedom ofchoice

Participants can take advantage of sale prices

Tasteful recognition for small rewards ($25, $50, $100)

Can ensure purchase with lasting trophy value

Cons

Choices limited to one retailer

Appeal depends on individual taste

Specific retailers may not be convenient for all participants

Fewer branding options

Features

Preloaded points work like a debit card

Redeemable anywhere Visa/MC is accepted

Pros

Maximum flexibility & freedom of choice

Participants can take advantage of sale prices

“Wallet branding” when sponsor logo added to plastic

Reloadable options available

Cons

Lacks lasting trophy value

Mostly used for necessities (groceries, gas, fast food)

Complexities in fulfillment (branding, emboss line message, expire date)

Often confused with compensation, creating future expectancy, and dissatisfaction if incentive changes

Features

You know what cash is! And how it works!

Pros

Ultimate flexibility

Confusion with compensation is a concern

Provides currency for taxes on very large awards (ex. >$5,000)

Cons

No warm fuzzy feelings with cold cash

Disappears into checking account

Used for paying bills and basic needs

Minimal, lasting association with sponsor due to no trophy value

Awards Matrix

Pros, cons and features of the most common rewards used today.
Which is right for your audience?

Awards Matrix

Pros, cons and features of the most common rewards used today.
Which is right for your audience?

Capabilities

We've Got You Covered

Award
Neutral

Award Neutral

Many incentive companies push merchandise catalogs or gift cards for every business challenge, but Brightspot has an award neutral philosophy. We use a proprietary discovery process to understand your audience demographics, business goals, and incentive program to recommend the most motivational awards.

Unlimited
Choices

Unlimited Choices

Brightspot offers an extensive assortment of products to suit the tastes and preferences of every reward earner. Everything from gift cards to sports cars are available so there's something for each unique participant. However, we realize that a rich awards catalog is just one part of the total reward experience. We also promise a positive shopping and delivery experience to reward earners.

Global
Fulfillment

Global Fulfillment

If your company has employees, channel partners, or customers around the world, we can provide a strategy for their international reward fulfillment as well. Our catalog offers global award fulfillment and delivery capabilities in 93 countries on six continents. Our partnerships with reward warehouses around the globe allow for al wider merchandise selection, speedy global fulfillment, and the best prices possible, so more of your budget goes to your winners.
Man pulling a gift card out of his wallet
Cash or Non-Cash

Cash Rewards Require 3x the Cost

Everyone asks: What is better: cash or non-cash awards?

Before launching an incentive program, Human Resources wisdom advises that basic, monetary needs must be met first by existing compensation structures.

Conclusion: Cash is definitely king for base compensation and commissions.

Everyone should ask: Is cash motivational after base compensation and commissions?

Real Proof

Backed By Research

The all-time classic research paper on this subject is “The Benefits of Tangible Non-Monetary Incentives” by Scott Jeffrey, assistant professor in the Department of Management Sciences at the University of Waterloo, Ontario.

The research identified four key reasons for using non-cash awards in incentive or recognition programs:

Evaluability

Daydream value

When properly presented, non-cash awards ignite the imagination in a way that enhances their perceived value. The participant’s reaction to the award substitutes for its actual value.

Separability

Not compensation

Non-cash awards deliver more recognition because they don’t get mixed with compensation. Cash invariably turns the extra reward into expected compensation. Cash creates entitlement — you can give it, but you cannot take it away. Non-cash spiffs can be turned on and off without entitlement problems.

Justifiability

Guilt-free splurge

Participants receive special satisfaction from non-cash awards because there’s no guilt associated with spending them. If a male participant has 50,000 points, he can guiltlessly select the 70” plasma TV for football season. But if the reward had been $2,500 in cash, he and his wife might debate if instead they should pay off a credit card or start a college fund.

Social Reinforcement

Trophy value

People feel free to talk about non-cash rewards in a way that would be inappropriate for cash compensation. It’s socially unacceptable to brag about your bonus or commission, but it’s acceptable to talk about an incentive trip to Maui. Non-cash prizes provide a tangible symbol of achievement.

Something Extra

Because we believe in putting forth a little “something extra” in everything we do, we have two more benefits of non-cash rewards:

Memorable

Halo effect

Surveys show that merchandise and travel rewards are remembered longer than cash, with a longer-lasting boost in performance. They provide a lasting reminder of success and reinforce a positive association with the sponsoring company. For example, try to remember an employee reward, trip, or merchandise you won. Now, do you remember the amount of your bonus that year?

Promotable

Buzz factor

Cash is hard to promote — unless you keep increasing the amount. A trip to Monaco, a new HDTV, the latest i-anything from Apple, or big diamonds create visual interest that engages participants’ brains — they see the reward, they want the reward, and they consider how they can improve their performance to earn it. Plus, a buzz factor occurs when employees talk about the prizes.

Kickstart your award-winning program!