Whether your company is about to start an incentive travel program or revamping your current one, download the complete incentive travel how-to guide as your roadmap to creating an unforgettable program. The seven keys to success covered in this eBook on starting an incentive travel program are necessary pieces of every incentive trip.

You’ll learn how to motivate your audience, choose aspirational destinations, avoid common incentive travel mistakes, create memorable experiences, increase engagement from your participants, and much more.

Be sure to take advantage of the Incentive Travel Worksheet you can use as a guide. Of course, we are ready to assist if you’re looking for incentive travel experts!

KEY #1


There is no one-size-fits-all incentive trip. Understanding your target audience prepares you to design effective rules and select an aspirational destination – to motivate your participants and achieve your business goals.


> Gender
> Age
> Income
> Job Titles


> Current level of motivation
> Capability to improve, learn, or sell
> Extrinsically or intrinsically motivated
> Attitudes, interests, opinions

Audience for how to start an incentive travel program

KEY #3


Selecting a motivational destination is a mix of both science and art. The expertise of a good incentive travel company can be extremely beneficial. They are pros on destinations, flight options, and “incentive-quality” hotels.

They’ve traveled to most places, seen resorts inside-and-out, vetted amazing activities, and built strong local partnerships. They know the hot-list of new openings and the properties with not-so-hot service.

Most Popular Destinations

> Caribbean
> Continental US
> Mexico
> Hawaii
> Europe
> Canada
> Central America

KEY #5


Extraordinary, memorable experiences are what separates a top-notch incentive trip from a mere corporate-funded vacation. For new trips, veteran planners can be a huge help in crafting superior, and budget-friendly, events & activities.

Unique – local – authentic – experiences are one of the biggest trends. In years past, activities were usually golf, spa, and a catamaran sail. Today, it seems every destination has a zip line tour, a snorkel sail, and an ATV tour.

Incentive travelers desire new experiences, especially the younger Millennials. Many travel planners are adding new twists to the traditional tours.

At Brightspot, our CMPs collaborate with destination partners to offer activities that are unique to the location – such as cenote cave swims in Riviera Maya, Napali coast boats in Kauai, Lord of the Rings tours in New Zealand, private behind-the-scenes Vatican visit, or cooking classes with a famous chef using local, organic ingredients.

Unforgettable experiences for starting an incentive travel program

    You’re on your way to creating something incredible! 

    Download the full eBook and learn about the remaining 4 keys along with actionable advice on starting your incentive travel program, what to watch out for, and budget-building tips.
    After you’ve had a chance to brush up, see how Brightspot can help you with your next incentive trip!