No matter the industry, business meetings are essential to keeping a company running smoothly. They bring together people from all corners of the organization – different roles, departments, and even time zones – to brainstorm, align, and set the strategy that drives the business forward. They inspire the sales team and educate customers, keeping everyone on the same page and energized.
But let’s be real, a successful meeting is way more than just getting people in the same room. It’s about crafting an experience! From picking the perfect venue, setting up top-notch AV, curating the F&B, nailing the registration process, organizing a killer agenda, and all the other little details that make a meeting truly memorable and effective. When all these elements come together, it creates an event that not only impresses but also delivers real results.
Generally hosted at the beginning of a fiscal year, companies host Sales Kickoffs (SKOs) to bring everyone together for an essential, face-to-face internal event. SKOs are the perfect opportunity for sales teams to learn new tricks, level up their skills, and get re-energized for the year ahead! It’s a time to celebrate last year’s wins, while also diving into the fresh opportunities that lie ahead. And when the C-suite adds impact by delivering those game-changing strategic updates and setting defined goals that get everyone fired up for success!
While many companies hold meetings for their internal staff, software and technology companies host “user conferences” to pass down knowledge and best practices to their customers or members who use their products and services. It is also a fabulous opportunity for the hosting company’s sales force to be in front of hundreds or thousands of customers to sell upgraded solutions to customers who may have a previous or older version of their product.
Conventions are all about striking the perfect balance between attracting attendees and corporate sponsors eager to network. The goal is to draw in thousands of attendees and 50-100 sponsors while keeping the budget in check and everyone happy. Whether you’re planning a city-wide event or opting for a large hotel venue in places like Las Vegas, Orlando, or a Gaylord Hotel, Brightspot is there to support you every step of the way. Beyond just ROI, conventions now offer powerful intangible benefits, or ROO (return on objectives), such as boosting brand awareness, building relationships, exchanging knowledge, and enhancing employee productivity. In the end, the reward far outweighs the risk!
Whether it’s a product launch, sales blitz, training series, customer hospitality event, or demand generation campaign, roadshows are an effective way to bring the event right to local markets. They help you connect face-to-face with more customers, potential leads, and partners. When it comes to direct audience engagement, few things beat the impact of a roadshow. Of course, the rewards come with some fresh logistical and creative challenges. That’s where Brightspot steps in—custom-building each product launch roadshow to hit your goals and deliver a clear return on engagement.
Budget estimates help you realize what factors must be considered and just how far your dollar will go. Try our calculator to determine what you can expect to spend on your next meeting or sales kickoff.
Budget estimates help you realize what factors must be considered and just how far your dollar will go. Try our calculator to determine what you can expect to spend on your next meeting or sales kickoff.
