The best channel incentive programs do more than drive sales, they build lasting loyalty and turn partners into brand champions. Ditch the commission-only model and choose rewards that create serious excitement and engagement.
Brightspot makes incentive programs stand out for all the right reasons. We design solutions that don’t just run smoothly – they drive sales, build loyalty, and boost engagement. By blending training, communication, recognition, and rewards, we motivate the people who matter most to your business and deliver measurable impact.
Well-designed incentives get results. On average, they increase performance by 22%, with team programs driving improvements up to 44%. Backed by our award-winning team and powered by our flexible Ignite platform, Brightspot delivers channel incentive programs that cut through the clutter and make success simple. No hoops. No hassle.
Every business is unique—your incentive strategy should be too. Brightspot’s channel incentive programs are designed to fit your business model, audience, and goals, whether you’re a manufacturer, distributor, reseller, and beyond. From dealer rewards and SPIFFs to agent and behavioral programs, our tailored solutions motivate your partners, drive sales performance, and build lasting loyalty.
Wherever your channel operates—across the U.S. or around the globe—we’ll help you deliver engagement that’s measurable, meaningful, and made for you.
Think of these as a turbo boost for your dealer network. Dealers get rewarded for pushing products harder, promoting specific lines, or reaching sales targets. They often include rebates, volume-based bonuses, and rewards for the sales professional. These programs strengthen dealer loyalty while increasing market penetration.
Showroom incentives target businesses with customer-facing displays, such as kitchen, bath, or home improvement showrooms. Rewards can be earned for display compliance, sales contests, and training. These programs aim to increase product visibility, drive consumer interest, and improve sell-through rates.
Spiffs are short-term, direct-to-salesperson rewards for selling specific products. They are typically simple, immediate, and product-focused, creating urgency and excitement among frontline sales teams. Spiffs are best for boosting sales of new, high-margin, or slow-moving items.
Travel incentives reward top performers with trips, events, or experiences. They are aspirational, memorable, and often used for high-value achievements such as exceeding major sales goals. These programs create strong emotional connections and loyalty while serving as public recognition of success.
Not all wins are about sales. Behavioral incentives reward everyday actions that build stronger businesses — like completing training, submitting leads, or improving service. They help shape long-term habits while keeping participants engaged and motivated to grow.
Independent reps and brokers juggle multiple products — agent incentives make sure yours stays at the top of their pitch list. From 1:1 payouts, to tiered bonuses and special recognition, these programs give agents a reason to champion your brand in competitive markets.
Referral programs reward customers, partners, or employees for introducing new buyers to a company’s products or services. These programs leverage trusted word-of-mouth, which often results in higher-quality leads and stronger customer loyalty. Effective referral incentives align the value of the reward with the effort required, ensuring both the referrer and the new customer feel recognized.
Our custom reward solutions deliver the most sought-after awards — all online and as automated as you need them to be. Both companies and participants benefit from flexible, easy-to-navigate reward catalogs that offer true choice and personalization. And with our incentive experts by your side, you’ll always have guidance to design the most effective, motivating reward strategy for your program.
Break through the noise and capture lasting attention with rewards that resonate. From unforgettable experiences to top-tier merchandise and digital gift cards, Ignite’s engaging, high-impact awards keep your participants motivated, and your brand top of mind.
A successful channel incentive program needs more than good design, it needs smart, scalable technology.
That’s why we created Ignite, our powerful channel incentive management platform built for security, flexibility, and speed. From seamless enrollments to real-time reporting, Ignite keeps your program running smoothly without the administrative headache.
Flexible modules accelerate launch — and new sales. With Ignite, we build and deploy customized incentive programs in a fraction of the time it takes with traditional solutions. Move from concept to live program faster — without sacrificing quality or flexibility. Ignite empowers your team to react quickly to market changes, motivate your partners, and start seeing measurable results right away.
Ignite eliminates the need for costly custom development while maintaining the flexibility you need to tailor your programs. Automated processes reduce administrative overhead, while built-in analytics give you insight into performance without expensive reporting tools. By simplifying setup and ongoing management, Ignite helps you achieve higher ROI, letting your budget work smarter, not harder.
Ignite’s architecture is designed to grow with you, whether you’re expanding into new regions, adding new partner tiers, or integrating with your CRM or ERP systems. Our expert developers collaborate with your team to deliver a scalable solution that evolves alongside your business. From simple incentive structures to complex, multi-channel programs, Ignite provides the flexibility and technical strength you need to scale confidently.
Consider your implementation schedule before launching your channel incentive. Different programs will require different timelines and have a few important considerations to keep in mind.
Research consistently suggests that programs too short in duration often fail to achieve buy-in because it takes people too long to learn about them before they’re expected to act.
Consider the timing and length of your promotion. If you have a 6-month sales cycle, then the incentive contest period should be longer. Otherwise, you will only motivate reps to close deals that are already in the pipeline.
Estimate your incentive program spend with our handy sales incentive budget calculator. Play around with some “what-if” scenarios to find out what you can expect to spend on different programs.
• How long can my incentive program run for?
• What percentage of the participants should be rewarded?
• Are we offering enough of a reward?
Our most popular how-to guide is packed with incentive tips, actionable advice, and industry research.
Luckily for you, incentive software platforms are becoming easier, smarter, and faster – but with their own unique lingo.
Estimate your incentive program spending with this handy tool. Play around with your “what-if” scenarios.
