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U.S. locations offer convenience, quality, and reliability for incentive travel programs. Top performers can be motivated by 50 states of variety – the beaches of California or Florida, the expansive Rocky Mountains, bucket-list golf resorts, big cities with bright lights, and the perennial #1 Hawaii.

The finance and insurance industries often prefer 5-star domestic resorts to recognize their top sellers or best customers. Regulated businesses, such as phone companies, often opt for the PR message of keeping their travel spending in America. Other common use cases are first-time trips, industries with less-seasoned travelers (call centers, restaurants, retail, etc.), and shorter 3-4 night trips.

In the recent Incentive Research Foundation (IRF) report on Attendee Preferences for Incentive Travel, the USA held 5 of the top 10 preferred destinations – in order, Hawaii (#1), Western US (#2), Eastern US (#4), Southwest US (#5), and Southern US (#7).

Kauai, Hawaii


Maui has long been the most popular Hawaiian island. If your President Club winners may have visited Maui, then Kauai and the Big Island offer new, undiscovered adventures because fewer people have seen these Pacific paradises. Unique activities on Kauai include zodiac boat tours of the rugged Na Pali Coast, hiking the North Shore, and helicopter tours of the Waimea Canyon, the ‘Grand Canyon of Hawaii.’ On the Big Island, catching a glimpse of the active Kilauea volcano must be checked off a savvy traveler’s bucket list.

Grand Hyatt Kauai 
Escape to the soothing golden sands of Poipu on Kauai’s sunny south shore at Grand Hyatt Kauai Resort & Spa. This luxury oasis with lush gardens and acres of pools offers ocean-view dining, rooms with private lanais, championship golf, and Anara Spa.

Grand Hyatt Kauai Resort & Spa, courtesy of the hotel

Four Seasons Hualalai 
Surrounded by white sand beaches and black lava landscapes, Four Seasons Resort Hualalai is ideally situated for all kinds of island adventures. The spirit of Hawaii, from its long-held traditions to its inspired art, informs every detail of the idyllic retreat.

Four Seasons Resort Hualalai, courtesy of the hotel

Fairmont Orchid 
Hawaii’s warmth and serenity are reflected throughout the design of the family-friendly Fairmont Orchid with 540 spacious guest rooms, suites, and the exclusive Fairmont Gold concierge floor.

Fairmont Orchid, courtesy of the hotel

Auberge Mauna Lani
On the dramatic Kohala Coast, Mauna Lani’s secluded beaches, coral reefs, and ancient fishponds set the stage for transformative experiences. Gather at the open-air village center that serves as the vibrant heart of Auberge Mauna Lani.

Four Mauna Lani, courtesy of the hotel

Palm Beach

Palm Beach is enjoying a renaissance of renovation to shopping and dining, and it delivers a podium-power cache of upper-class elegance. Long sandy beaches, glamorous surroundings, and world-class resorts are to impress top sellers and the C-suite, too. Trip winners will enjoy window shopping at exclusive boutiques on Worth Avenue or making a fashionable purchase they will remember forever.

Palm Beach, Florida

Eau Palm Beach
Eau Palm Beach is a former Ritz-Carlton (so it has good DNA) that switched to an independent hotel after a multi-million dollar renovation. The only independent property in Palm Beach to earn the coveted Forbes Travel Guide Five-Star recognition and one of ten in Florida to earn the AAA Five Diamond Award, Eau Palm Beach is a top-tier choice for domestic incentive travel.

Eau Palm Beach Resort, courtesy of the hotel

The Breakers
This historic Palm Beach resort has been an iconic staple for over a century. Today, the story of The Breakers continues, holding fast to the ideals that put it on the map—unapologetic luxury, seaside glamour, and world-class service.

The Breakers Palm Beach, courtesy of the hotel

Boca Raton Beach Club Resort
Located a few miles south along the coast, The Boca Raton is a short drive from Palm Beach and offers another option for elite programs. Extensive renovations were revealed in 2022, making it a hot spot for new trips. Its massive and spectacular spa has over 44 treatment rooms, so be prepared to set aside time in the itinerary for some pampering!

The Boca Raton Beach Club Resort, courtesy of the hotel


Clearwater, Florida, is a fantastic location on the Gulf Coast with high value for the dollar. Its beach has won “Best Beach” awards from USA Today and Tripadvisor. While Miami and Palm Beach may get more press, incentive trips looking for pristine white sand beaches and wishing to stay within budget can benefit from this domestic bargain. Easy access from Tampa International Airport is a bonus.

Clearwater, Florida

The Sandpearl 
The Sandpearl is an award-winning Clearwater Beach resort that reflects the casual elegance of Florida’s Gulf Coast. It reminds many travelers of a Ritz-Carlton; from its zero-entry pool to the beachfront fire pits that light up the night, Sandpearl Resort invites visitors to experience pure paradise.

Sandpearl Resort, courtesy of the hotel

Wyndham Grand 
Warm and inviting with a splash of excitement, Wyndham Grand Clearwater Beach is the newest AAA 4 Diamond hotel lining the scenic Gulf shore. This resort has everything a program needs to make each moment of a Clearwater escape memorable.

Wyndham Grand Clearwater Beach, courtesy of the hotel


Charleston consistently ranks high with leisure travelers in the Top City awards from Travel + Leisure and Conde Nast Traveler magazines, yet many incentive buyers overlook this “Low Country” gem. The Deep South offers plentiful golf options, lots of culture, and superb dining.

Downtown Charleston, South Carolina

Hotel Bennett 
Charleston’s grandest new luxury hotel, Hotel Bennett, is inspired by native Charlestonians and classic European design, creating a new nexus of culture and splendor in the Holy City.

Hotel Bennett, courtesy of the hotel

The Sanctuary at Kiawah Island 
Reminiscent of a grand seaside mansion, The Sanctuary at Kiawah Island Golf Resort was designed to feel like it has been on Kiawah Island for centuries. Its magnificent setting, luxurious amenities, and warm, attentive hospitality await President Club Trips from all over the US.

The Sanctuary at Kiawah Island, courtesy of the hotel

Montage Palmetto Bluff 
Montage Palmetto Bluff is 2 hours south of Charleston (or 1 hour north of Savannah). It encompasses an extensive nature preserve, two picturesque villages featuring eight Southern-inspired dining options, a riverfront marina, and a Jack Nicklaus Signature Golf Course.

Montage Palmetto Bluff, courtesy of the hotel

Sea Island

Voted the #1 Best Island in the Continental USA in Travel + Leisure’s 2023 World’s Best Awards, Sea Island is south of Charleston, SC, and north of Jacksonville, FL, and can be accessed by Brunswick Golden Isles regional airport. The Golden Isles of Georgia offers three acclaimed Forbes 5-star resorts.

The Cloister has hosted Presidents and Global Summits. It’s historic, classic, elegant, and luxurious. The Beach Club is contiguous and sits right on the Atlantic Ocean beach. A few miles away, The Lodge is the perfect spot for golf groups, sitting on three championship courses.

The Cloister Hotel on Sea Island, South Carolina


The slogan, Keep Austin Weird, is well-known, as are its music scene and quirky bars. The central location provides quick access, which is a nice convenience for shorter trips and meetings. It’s also a superb option if the trip combines relaxation, socialization, and business meetings.

Austin, Texas

Fairmont Austin 
Fairmont Austin is a fantastic option for raising your attendee experience to the next level. This 37-story luxury hotel directly connects to the convention center and has nearly 140,000 square feet of meeting space.

Fairmont Austin, courtesy of the hotel

Four Seasons Austin 
Austin’s particular brand of cool is evident in every detail of the downtown Four Seasons Austin, from local art to Texas-inspired spa treatments. Incredible margaritas, miles of lakeside trails, and spacious rooms overlooking idyllic Lady Bird Lake make it a top Texas incentive travel option.

Four Seasons Hotel Austin, courtesy of the hotel

Omni Barton Creek Resort 
Omni Barton Creek is located outside the downtown area, nestled into the hills west of Austin. Top performers appreciate the perfectly manicured grounds, and golfers love the 4 highly-rated courses. Omni Barton Creek is a perfect property for hosting a VIP corporate gathering.

Omni Barton Creek Resort & Spa, courtesy of the hotel

Commodore Perry Estate
The Commodore Perry Estate brings a new level of contemporary glamour and whimsical soul to Austin. The picturesque grounds offer a welcoming 10-acre setting in the heart of the city. Luxury and seclusion make it the perfect choice for a domestic C-suite or Director-level retreat.

Commodore Perry Estate, an Auberge Resorts Collection, courtesy of the hotel

Hyatt Lost Pines Resort
A short 20-minute drive from Austin-Bergstrom airport will shift attendees to a down-home, Texas relaxation. Hyatt Lost Pines Resort rests on 405 acres along the Lower Colorado River and features the Lazy River Water Park for children and golfers, an award-winning 18-hole course. Activities include horseback riding, archery, trap shooting, biking, and fire pits for night s’mores.

Hyatt Lost Pines Resort, courtesy of the hotel

Santa Fe

Like Charleston, Santa Fe regularly ranks in America’s Top 10 Best Cities. Southwestern charm mixed with Pueblo-style architecture makes for a completely unique travel experience to expose winners to something outside the typical sun and sand.

Santa Fe, New Mexico

Four Seasons Resort Rancho Encantado  
In Santa Fe, it’s hard not to feel a little spoiled by the rugged beauty surrounding the intimate, 65-room Four Seasons Resort Rancho Encantado. Set in the Sangre de Cristo foothills, and just 10 minutes from downtown’s shops and galleries, Rancho Encantado is an undeniably top-tier Santa Fe resort.

Four Seasons Resort Rancho Encantado, courtesy of the hotel

Rosewood Inn at Anasazi 
Located in the heart of downtown Santa Fe, Rosewood Inn of the Anasazi celebrates the region’s enduring creative spirit and traditions, offering incentive winners an elegantly modern take on Pueblo life.

Rosewood Inn of the Anasazi, courtesy of the hotel

La Posada de Santa Fe
At La Posada de Santa Fe, the rich history of New Mexico meets modern amenities. This member of Historic Hotels of America recognizes and celebrates the architecture and culture that make Santa Fe so unique.

La Posada de Santa Fe, courtesy of the hotel

Deer Valley

After landing in Salt Lake City, a quick 40-minute drive whisks club trip winners up the mountains and into another world. Home to the 2002 Olympics, winter activities include skiing and snowmobiling. In the mountains, the locals say, “They came for the winter but stayed for the summer.” In the summertime, the stunning mountain views, greenery, and fresh air offer glorious hiking, and the Utah Olympic Park has summer adrenaline activities such as ziplining and extreme tubing.

Deer Valley, Utah

St. Regis Deer Valley 
Ski-in and ski-out access and a private ski valet make The St. Regis Deer Valley the perfect option for incentive travel groups seeking to hit the slopes in the most luxurious fashion.

St. Regis Deer Valley, courtesy of the hotel

Montage Deer Valley 
Located just five minutes from Main Street, Montage Deer Valley is home to a 35,000 sq ft spa sanctuary, locally-inspired dining, and year-round activities from mountain biking to fly fishing. There’s a fireplace in every room and smores with housemade, flavored marshmallows; what’s not to love?

Montage Deer Valley, courtesy of the hotel

Stein Eriksen Lodge
Spacious rooms, award-winning cuisine, and après cocktails. The Stein Eriksen Lodge is a wonderful incentive travel option for mountain-bound programs that could benefit from a world-class offering of amenities.

Stein Eriksen Lodge Deer Valley, courtesy of the hotel


The red rock backdrop of Sedona, Arizona, is a breathtaking array of colors that acts as a monument to the unforgettable experience that awaits a Circle of Excellence club trip. Domestic incentive travel locations that thrive tend to be those that break the mold, and Sedona is anything but ordinary.

Sedona, Arizona

Enchantment Resort 
Nestled at the base of Boynton Canyon, in the heart of Sedona, Enchantment Resort provides the perfect escape for tranquility, connection, and exploration. Over 140 weekly resort activities make for a varied itinerary that has something for everyone.

Enchantment Resort, courtesy of the hotel

L’Auberge de Sedona Resort & Spa 
L’Auberge de Sedona is at the center of Sedona’s majestic scenery, inspired by the stunning environment. Each amenity is fine-tuned to create unforgettable moments, from the world-class golf course to the forest-entrenched spa.

L’Auberge de Sedona, courtesy of the hotel

Laguna Beach

The Pacific Coast Highway has famous views of the Pacific Ocean from SoCal to San Fran. A 20-mile stretch of the “PCH” passes through the Orange Coast communities of Newport Beach, Laguna Beach, Monarch Beach, and Dana Point, which are home to 4 spectacular resorts for incentive club trips. With exceptional weather all year long, these resorts are safe picks for the 5-star treatment of top sellers.

Laguna Beach, California

The Resort at Pelican Hill 
Perched upon 504 acres of unrivaled coastal beauty, The Resort at Pelican Hill is set apart as a world unto itself, offering a secluded sanctuary. Private, residential-style villas and bungalows are all spacious and casually elegant, with an attentive staff to anticipate guests’ needs at every turn.

The Resort at Pelican Hill, courtesy of the hotel

Montage Laguna Beach
This beachfront sanctuary features two outdoor pool decks, a 20,000 sq ft spa, and three award-winning restaurants with spectacular views of the California coast. Montage Laguna Beach sports one of the most refined incentive travel experiences on the Orange Coast.

Montage Laguna Beach, courtesy of the hotel

Waldorf Astoria Monarch Beach 
The Five Diamond-rated Waldorf Astoria Monarch Beach perfectly blends Southern California’s laid-back luxury and iconic True Waldorf Service. This sophisticated beach-house retreat offers a private beach club, three pools, oceanfront golf, a luxury spa, unique coastal activities, and California cuisine.

Waldorf Astoria Monarch Beach, courtesy of the hotel

Ritz-Carlton Laguna Niguel 
The Ritz-Carlton, Laguna Niguel is a coastal paradise with a playful side. Stroll along winding ocean paths that lead to Salt Creek Beach, where crashing waves attract surfers from around the world.

The Ritz-Carlton Laguna Niguel, courtesy of the hotel

Santa Barbara

Thanks to its ideal location on the Pacific coast with dramatic mountain views, Santa Barbara is often called the American Riviera. Santa Barbara is a fabulous incentive trip destination known for its Spanish architecture, relaxing spas, luxury resorts, and miles of pristine beaches. If Los Angeles is too familiar, escape to the foothills of Santa Barbara or travel up to Ojai for a secluded retreat.

Santa Barbara, California

Ritz-Carlton Bacara  
The Ritz-Carlton Bacara, Santa Barbara, combines this coastal city’s appeal with its natural surroundings’ beauty. Relax in spacious suites or indulge in the region’s abundant locally sourced cuisine.

The Ritz-Carlton Bacara Santa Barbara, courtesy of the hotel

Four Seasons Resort The Biltmore 
Four Seasons Resort The Biltmore is temporarily closed for renovations and is expected to reopen in Fall 2024. The updated Spanish Colonial villas and bungalows will invoke the same casual glamour that first delighted Hollywood’s power players in the 1930s. Go for a stroll along Butterfly Beach, spend the day lounging poolside at Coral Casino Beach and Cabana Club, or pay a visit to the award-winning spa. Keep an eye on this reopening.

Four Seasons Resort The Biltmore Santa Barbara, courtesy of the hotel

Belmond El Encanto 
Spread across seven acres of secluded gardens, Belmond El Encanto opened in 1918 and has been part of Santa Barbara’s social scene ever since. The resort is gleaming and glamorous, yet relaxed and low-key. The kind of place that invites you to recline poolside, breathe in the ocean air, and sip a glass of crisp local wine.

El Encanto, a Belmond Hotel, courtesy of the hotel

Rosewood Miramar Hotel 
Set on the American Riviera along one of Southern California’s most beautiful and exclusive coastlines, Rosewood Miramar Beach offers a captivating estate-style atmosphere and the finest leisure amenities.

Rosewood Miramar, courtesy of the hotel

Ojai Valley Inn
Ojai Valley Inn is a premiere Southern California luxury resort that gives incentive travel groups a secluded option away from LA. This hotel in Ojai, CA, features an award-winning on-site spa and golf course to help escape the city.

Ojai Valley Inn, courtesy of the hotel


Always popular for wine and food; however, harvest season in September is usually high season, and resorts typically exclude groups. Group incentive travel can benefit from the shoulder seasons and achieve better value on the Napa experience.

Napa Valley, California

Auberge du Soleil 
Showcasing breathtaking views, Auberge du Soleil is the dream of French restaurateur Claude Rouas. Nestled within a terraced hillside amid 33 acres of heritage olive and oak trees, the hotel’s 50 contemporary guestrooms and suites effortlessly blend relaxed sophistication with understated elegance, earning a long-standing reputation as wine country’s most iconic luxury property.

Auberge du Soleil, courtesy of the hotel

Carneros Inn 
Surrounded by rolling vineyards and picturesque countryside, Carneros Resort and Spa offers a private retreat that delivers a relaxed and luxurious quintessential Napa experience.

Carneros Resort & Spa, courtesy of the hotel

Meritage Resort 
The Meritage Resort’s luxury Napa Valley accommodations welcome you with warm Tuscan-inspired décor. Offering exceptionally designed Napa hotel rooms and suites, this award-winning resort features custom furnishings and colors that evoke the earth, sun, and sky of California.

Meritage Resort & Spa, courtesy of the hotel

Four Seasons Resort Napa Valley 
After opening in late 2021, Four Seasons Resort Napa Valley is the new kid on the block and offers a mix of five-star guestrooms and private estates that can accommodate the most high-class VIPs. President Club Trips looking to impress elite individuals need to keep an eye on this new Napa Valley fixture.

Four Seasons Resort Napa Valley, courtesy of the hotel

Montage Healdsburg  
With one-third of each space dedicated to outdoor living, 130 bungalow-style guestrooms and suites blend contemporary influence with environmentally conscious design. Montage Healdsburg is a premium option for groups looking to stay as close to the vine as possible.

Montage Healdsburg, courtesy of the hotel

Fairmont Sonoma Mission Inn
Fairmont Sonoma Mission Inn & Spa offers exceptional accommodations in the heart of Wine Country, with guest rooms to suit every taste. The famous golf course treasured as a relic from the ‘golden age of golf’ is a must-play for club trip winners looking to hit the links.

Fairmont Sonoma Mission Inn, courtesy of the hotel


Incentive travel groups that seek to be steeped in the great outdoors should try a one-of-a-kind glamping experience unlike no other in America’s wilderness. Paws Up Resort in Montana or Brush Creek Ranch in Wyoming blend the luxury of incentive-quality resorts with the freedom and immersion of being in the free range of the Wild West.

The Resort at Paws Up, courtesy of the ranch & resort

Pick a Boutique

With most groups playing it safe at 4-star brands of Marriott, Hyatt, and Hilton, or the 5-star Four Seasons and Ritz-Carlton, try something different and pick a boutique brand. But, be cautious of choosing a boutique that is too small to understand groups. Brightspot recommends the “incentive quality” resorts of AubergeBelmondKimptonMontageRosewood, and LHW (the Leading Hotels of the World). Expose your winners to something out-of-the-box and make new memories.

Are You Ready to Work With Us?

Whether you’re eager to explore international incentive trips, or looking to enhance your club trip with fresh ideas, Brightspot is here to help you every step of the way. Discover more about the exceptional services we provide or get in touch with us today to begin planning your extraordinary incentive program! Our team of experienced professionals is ready to assist you in seamlessly coordinating all the logistics and will help you create a corporate trip that your group will never forget.

Mike May

Author Mike May

Mike is a wearer of many hats. President of Brightspot, author of 12.5 Steps to a Perfect Incentive Program, past Chairman of the Incentive Research Foundation (IRF), and recognized as one of the Top 25 Most Influential People in the Incentive Industry. His expertise includes bucket-list incentive trips, motivational incentive program design, matching event goals with the perfect destination & hotel, cost savings strategies, global channel reward programs, and targeted communications. Mike maintains his certifications in many specialties including Certified Meeting Professional (CMP), Certified Incentive Travel Professional (CITP), and Incentive Professional (IP).

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