Through our leadership in industry organizations, such as the Incentive Research Foundation and the Society for Incentive Travel Excellence, to our multiple awards in Incentive Magazine’s Motivation Masters competition and Meetings & Conventions Magazine’s “Best Places to Work” recognition, Brightspot is humbled and honored to receive acknowledgement of our contributions to the industry.
Best Dealer / Channel Program: Avaya Edge Loyalty Program
Avaya wanted to create a program for its partners in 78 countries and streamline its loyalty program. That’s when they created the Avaya Edge Loyalty Program with the goal of boosting global sales. Brightspot came in and developed the technical and program framework to achieve Avaya’s desired results. Through this program, more than 2,000 awards were earned and claimed, and in the second quarter of fiscal 2022, annual recurring revenues increased 118% year-over-year.
List of Top Meeting and Incentive Travel Companies
Brightspot was recognized by MeetingsNet to the 2022 CMI 25 list, honoring the largest full-service meeting and incentive travel management companies focused on the U.S. corporate market. The annual report from is a key resource for corporations looking for experienced event-planning partners.
Best Channel Incentive: PTC Partner Network Rewards
PTC was struggling to keep its channel incentive program fresh year-over-year. With constant competition in their space and a long-term channel program, they needed to keep engagement high with their sales reps across the globe. Brightspot consulted with PTC to simplify the offer structures, provide more consistent and transparent communication, and engage a wider audience base. The result was an award-winning program that increased sales quarter over quarter, engaged over 60% of eligible participants, and expanded their global program to more than 45 countries.
Best Sales Incentive: Frontier Red Zone
Launched to increase referrals from field techs across the US, the Red Zone Lead Referral program combined a point system for redeeming merchandise and a grand prize of an all-expenses paid trip to the Super Bowl. The sports-themed program resonated well with the target audience and resulted in a high employee buy-in and overall engagement that resulted in a big boost to referral submissions compared to previous campaigns.
Best Corporate Social Responsibility: The Great Frontier Donate
Beyond generating new sales, this customer-referral incentive program added an element of corporate social responsibility by donating a combined $30,000 to more than 250 charitable organizations. Channel partners were given the opportunity to select a charity or organization that benefited from donations on each new product order.
Best Channel Rewards: Siemens Software Partner Rewards
With 1,800 sales reps around the world, Siemens turned to us to create a channel incentive program that could be implemented internationally with a multi-faceted communications campaign. The communications campaign improved channel rep buy-in that Siemens was able to track in real time with our Ignite platform.
Meetings & Convention added Brightspot (formerly Spear One) to this list of well-known companies that includes Four Seasons Hotels, Delta Airlines, and Kimpton Hotels. We believe happy employees = happy clients!
President of Brightspot, Mike May, having owned and operated Brightspot for nearly twenty years and serving as Chairman of the Incentive Research Foundation, was recognized for his constant contributions to the industry in Incentive Magazine’s “25 Most Influential People in the Incentive Industry.” We owe our success to his leadership, and many of the incentive and meetings industry have benefited from his guidance and insight over the years.
Specifically named in the ‘Incentives’ category, Mike May was included on this list of 500 people that have led the largest, newest, or most important corporate events in North America.
