Spear One, growing over 23 years to be a respected, mid-tier incentive and events agency, has done what many 23-year-olds do – they looked inward with intense introspection and pondered their personality and strengths – and has rebranded as Brightspot Incentives & Events.
The Dallas, TX company has always been a David in a field of Goliaths. In spite of this, the company has been able to grow five-fold due to its passionate commitment and promise of personal attention, which built long-standing relationships with its clients. To reflect Brightspot’s focus on close relationships with the people they serve, their creative program and artistic design, and producing once-in-a-lifetime experiences, they opted for a name that tells their story better.
Mike May, President of Brightspot and 2018 Chairman of the Incentive Research Foundation, explained:
“We identified three big ideas about our team:
(1) We are people people. Our clients talk to someone who empathizes with them and has a deep care for their project and their people.
(2) We are creative. Many incentive and event companies focus narrowly on logistics. We add industry-leading creative services and design elements that drive motivational messages before and beyond the reward experience.
(3) We strive to make our clients’ jobs easier and make them look good. We want to be the bright spot to our client contact and make their program a bright spot in their company!”
The Brightspot logo illustrates the personable approach, focus on people, and passion for creativity. Its concentric circles have a dual meaning – targeting inwardly to focus on a client’s audience and business goals, while their creative energy reverberates outwardly. The coral color scheme adds a lively, friendly vibe while staying modern and professional.
If you’re interested in learning about how Brightspot creates unforgettable incentive programs, download the incentive how-to guide for an in-depth look.