Check out the StoryTeller video page from the Society for Incentive Travel Excellence (or SITE) Classic event last week at Hilton Los Cabos. 260 SITE executives gathered for the annual education and fundraising conference to benefit the SITE Foundation—the research arm of SITE Global (which has ~2,000 SITE members in ~80 countries.) This group and IRF are the leaders in the incentives industry research globally. SITE focuses on incentive travel, while the IRF takes a broader approach towards incentives research.

We raised about $200,000 last week for future industry SITE research projects, and I’m honored to be a volunteer co-chair on both the SITE Classic event (this year and next) and the Foundation’s

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The Research Executive Committee is primarily responsible for identifying relevant research options and bringing the outcomes to market in different deliverables. The annual SITE Index Study—if you’re at IMEX on SMART Monday, please check out the 11:15 AM session where the 2018 results are revealed from ~600 surveys collected!

Collectively—we change the industry! Driving business results through motivational experiences. For each other, for our clients, and the industry we call ours.

Special thanks to Sam Stanton Prez of and their StoryTeller process.

Michael Butler

Author Michael Butler

Director, Business Development | Expertise is listening, recommending alternative solutions and offering extreme customer service.

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