If you think you’re getting all you need at IMEX America come October at the Sands Expo in Las Vegas, then you’re missing out—like I was. Before I started attending Spring’s IMEX Frankfurt years back, I thought I could get all I needed in Las Vegas. There’s no denying at IMEX America the focus is on the Americas (duh!)—and a lot is happening in Canada, the US, Mexico, Central and South America, not to mention the ever-changing Caribbean—what’s new and trending in all these great places. However, attending the event in Central Europe provides a unique opportunity to focus on what’s new and trending on the other side of the world. Do you know when and why to select Abu Dhabi over Dubai (or vice versa)? Have you heard of Dorint Hotels? I do, and I have, thanks to IMEX Frankfurt!

What kinds of people am I going to meet?

IMEX is second to none for networking. SITE Nite (at both IMEX events) is always one of my faves. Always the Monday night preceding the show, and an excellent way to kick things off, SITE showcases unique venues, food & beverage, and entertainment with 500-1000+ attendees. Get your tickets here!

IMEX Frankfurt Collage

What’s trending?

Show Themes!
Explore the IMEX show themes, whether you want to embrace legacy, experience the power of live, support CSR and sustainability, tap into event tech, or simply be well at IMEX!

Education, Education, Education!
Check out the different formats like Campfires, Hot topic tables, Research Pods, Play Rooms and more!

What am I going to learn?

Great speakers, fresh ideas, and constant inspiration at more than 150 educational events during the week. Check out Exclusively Corporate @IMEX training day on Monday. This is a day of education for event and meeting planners under increasing pressure to make their events different, memorable and engaging while using new technology to wow attendees. And there is an excellent collaboration with SITE, MPI, PCMA, DMAI, IAEE, and others providing many great educational options in varying formats throughout the week.

IMEX Future Leaders Forum

Something Extra

Attending IMEX Frankfurt provides the opportunity to extend while abroad and this year I’ll be doing so with Melia Hotels International to Costa del Sol—in the south of Spain from Marbella to Malaga! Stay tuned for an update next month!

Image result for marbella spain


If you can’t make it to IMEX Frankfurt, be sure to follow along @IMEX_Group


For a look at how Brightspot stays on the forefront of industry leadership, check out our corporate events overview.

Michael Butler

Author Michael Butler

Director, Business Development | Expertise is listening, recommending alternative solutions and offering extreme customer service.

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