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Award Fulfillment

Here’s the step participants have worked for — the rewards! Regardless of the award type, here are some important disciplines:

• Award fulfillment should be carried out in a timely manner. Delayed fulfillment demoralizes the previously motivated audience.
• Try to get the results quickly, so the awards can be given out while the program is still fresh in everyone’s mind.
• Present awards in person if possible, for added recognition.
• Make sure the awards are easy to fulfill. Difficulties or dissatisfaction at this point can negate much of the positive morale.
• If possible, give the participants options – the power of choice can be an additional motivating factor.

Add Recognition

Celebrating success is a fundamental element to foster longer-term, employee engagement. Avoid the awkward situation of a prize box shipping to the winner’s doorstep with no celebration or recognition. Add your own special style to say “congratulations” and “thanks.” Research studies show sincere recognition adds even more motivation and loyalty value.



Make sure your winners enjoy speedy award fulfillment. It’s bad when the winner receives their prize but cannot remember why they won. After creating positive energy with an incentive, employees can quickly become demoralized and disengaged if they’re forced to wait 60 days for their award.


Award Neutral

Many incentive companies have an award bias. They might push merchandise catalogs, gift cards, or a club trip as the solution for every business challenge. Brightspot has an award neutral philosophy. Using our expertise, we match the right award recommendation to your audience needs and business goals.SO_12.5Steps_award_neutral

There are only 1.5 steps to go in designing the perfect incentive! Look out for our next post on reporting results. Download the full eBook, 12.5 Steps to a Perfect Incentive Program, for more tips & advice!

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Mike May

Author Mike May

Mike is a wearer of many hats. President of Brightspot, author of 12.5 Steps to a Perfect Incentive Program, past Chairman of the Incentive Research Foundation (IRF), and recognized as one of the Top 25 Most Influential People in the Incentive Industry. His expertise includes bucket-list incentive trips, motivational incentive program design, matching event goals with the perfect destination & hotel, cost savings strategies, global channel reward programs, and targeted communications. Mike maintains his certifications in many specialties including Certified Meeting Professional (CMP), Certified Incentive Travel Professional (CITP), and Incentive Professional (IP).

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